Cabo Color ~ Freya Swim

November 5, 2014

By Ellen Lewis


One of the wonderful things about Cabo is the synthesis of light, water, and color. Every time I travel here, I over pack. Then I live in the same 2 sundresses and swimwear the entire time. No one dresses for anything.  Bathing suits and cover ups are the wardrobe de riguer. Take this one by Freya Swim; the Penza Fusion soft cup plunge, halter bikini top and hipster brief. This festive, wire-free swimsuit has vibrant, artsy brushstokes and the brief features a little beach bling with gold sliders at the sides. Up to a GG cup, this print is Cabo Hot.





Swim Briefs


Contributing Authors

Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.