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Good To The Core ~ Panache Swimwear

December 29, 2014

By ELLEN LEWIS
Untitled-1aOn my way back to Cabo this past fall, I suddenly realized that I did not have one bathing suit upon which I could depend.  Time was short, so I called my friends at Panache and did something I rarely do and asked for help. I needed a swim suit quickly to insure I had at least one when I left.  Much to my surprise, I received several, all of which I have happily worn on the beach here in Mexico.  However, one of them, suitably named Silhouette, and part of Panache’s core swimwear collection has my attention. It’s been a long time since a bathing suit gave me a sense of personal well-being. Time has re-mapped my body to parts previously unknown. But this shaping suit evoked a clear remembrance of things past.  Engineered with Xtra Life and Xtra-Firm LYCRA® Beauty fabric, it is designed to smooth and control fitting from D to J cup size. Initially, it took some effort to put on, but that wasn’t an issue very long. The level of support, comparable to any Panache bra I have ever worn (and I am a fan), is worth it.  I was comfortable with myself.  Maybe that’s why my husband actually commented (positively) on it.

 

 
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Contributing Authors

 
ELLEN LEWIS
 
KIMBERLY BERGER
 
Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
 
 
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.