Dots, Hearts & Stripes ~ Cleo Swimwear

May 20, 2015


As we all know, the swimwear market is very different than the lingerie world, yet when they cross bows, the similarities elevate bathing suits to another level of expertise. First and foremost is the fit element. Lingerie bra technology serves the intimate seascape of large busted women from a knowledge base line not pursued by most established swim brands. I will admit though that many of the fashion trends apparent in the swim market are innovative and worthy of review.  And even though black is always basic for both industries, it’s the print and color direction that often inspires. When I was researching the Cleo swim styles for spring 2015, I was immediately struck by the brand’s handle on updated styling, dynamic palettes and a clear grasp of the prints that drive the lingerie business where curvy torsos (up to H cups) require a special type of support. In Intimates, dots, stripes and hearts add just enough flavor and never disappoint. Cleo has managed to engage all three motifs with perfect Panache.Brit-dots





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Contributing Authors

Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.