Color Kiss ~ Huit Swimwear

June 22, 2015


This was my last day at the beach, probably until I return to Mexico next fall. I am New York bound this week. One thing I can tell you for certain; bathing suits have infiltrated my psyche in Cabo San Lucas. There are more swim stores here than Lingerie Boutiques (of which there are almost none).  The jamboree of vibrant color playing pool and seaside here truly raises the volume.  I have no doubt that this tropical influence has infiltrated swim markets everywhere.  I am guessing it might account for why Huit Lingerie’s Mango Tango Hibiscus print suit has hit a bull’s-eye this spring with a 97% sell through. Capitalizing on its success, it will be delivered again this July in a new burst of sunny colors called, “A Little Kiss”.  I was so taken by this pattern, that I even used it as my mobile home screen and the reaction has been amazing!



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Swim Briefs


Contributing Authors

Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.