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Vintage Swim Styles Are Trending

July 23, 2015

marilyn 1950Marilyn Monroe 1950

What goes around comes around, particularly in fashion. So, it’s not surprising that the brief is on the rise, both in lingerie collections and swimwear. I was scouring through some old photos of feminine icons the other day, celebrities that graced the media in the 1940’s to the 60’s. It’s uncanny how the two piece bathing suit designs worn by the likes of Marilyn Monroe, Betty Grable, Ava Gardner, and more are showing up on the 2016 runways. If I were to choose one trend I saw at the Paris Lingerie and Swim show, the hi-waisted brief would be it. I am very interested to see what Kimberly Berger’s (The Lion’s Lair) has to say about this observation in her Miami Swim Show Recap, coming soon.

Untitled1Rita Hayworth & Elizabeth Taylor

UntitledBetty Grable 1940 & Virginia Mayo 1945

Untitled 4Chili Williams 1943 & Marilyn

Untitled3Tuesday Weld 1960 & Dorothy Malone 1965

ava gardner by bruno bernardAva Gardner

 

 
COMMENTS
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  1. Lisa Tuesday - 28 / 07 / 2015 Reply
    Fabulously elegant and sexy!

Swim Briefs

 
 

SWIM BRIEFS
Contributing Authors

 
ELLEN LEWIS
 
KIMBERLY BERGER
 
Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
 
 
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.