Panache Lingerie Modeled by Role Models ~ Elly

September 22, 2016

Panache is proud to continue its “Modeled by Role Models” campaign that launched last year, but this year, the role models have been selected by people from all around the world.

Panache Lingerie invited women to share who their role models were – someone they know that inspires them, who make them want to be the best version of themselves. From the hundreds of nominations received, six were chosen to feature in Panache – Modelled by Role Models.

One of the finalists is plus size model Elly Mayday, here is her inspiring story:

When Canadian Elly moved from her tiny town to Vancouver in her early 20s, she had her whole life ahead of her. She landed her dream job as a flight attendant, and started building her career as a plus size model. But after three years of back pain and bloating that was dismissed as nothing serious by doctors, Elly was diagnosed with advanced ovarian cancer. Her prognosis wasn’t good, and it would have been very easy for Elly to give up her dreams and retreat from public life. Instead Elly continued her modelling career, refusing to hide her surgery scars and hair loss and showing the world how proud she was of her body.

“We’re looking to shift the perception of what a fashion model entails,” said Victoria Sargeson, head of marketing at Panache. “Our ‘Modeled by Role Models’ campaign celebrates achievements and contributions, looking to highlight the beauty within”.


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PANACHE, an award-winning British lingerie company, has built its reputation on 3 core values: Fit, Support and Comfort. Dedicated to fit and specialising in D plus lingerie, Panache is an industry leader in the design and manufacture of perfect fitting lingerie.
We see this not only as a process of design but also a feat of engineering. If a garment does not fit to our exacting standards, it does not leave the design room. Our products are continually improved and developed to ensure that the company leads both in terms of fit and quality, as well as sourcing and production.

Pick and mix up your underwear drawer with the new range of D-J cup lingerie from Cleo. Fabulous fit, shape boosting support and delicious comfort. All wrapped up in a range of completely gorgeous designs that will leave you looking and feeling wonderful.

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The following Superbra by Panache videos are also available to view in German, Portuguese and Polish on our You Tube channel – HERE