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Blue Horizons ~ Amoressa Swimwear

November 7, 2016

beach in cabo san lucas on Lingerie Briefs

I know that all my Northern based friends and readers are hunkering down into cocooning season, but here in Cabo the auspicious landscape of sky and ocean remains a calm and cool blue. The impact of beachwear on this lifestyle is as ubiquitous as ever in this seaside homestead. I have gotten into the habit of bathing suit watch whenever I am near the water. Except for my desire to not be intrusive, I find myself wanting to ask every other woman I see; why she chose the suit she is wearing. The variety of styles on Medano beach is quite intriguing.

Amoressa back on track one piece swimsuit on Lingerie Briefs

This, by the way, is exactly what Miraclesuit did in order to define the infrastructure of their new bathing suit brand, Amoressa. Speaking to more than 200 women they have launched a sexy, contemporary collection engineered with the technical expertise for which they are known. Constructed in a delicious Italian fabric, these styles fit women 6-14 who savor quality fashion, seek simple shaping, and refuse to sacrifice comfort. The prevalence of blue in this spring’s range seems to confirm not only the current color trends but the desire for stability and confidence in our daily lives. Perhaps, in the coming days, Amoressa can satisfy that need for women on the nerve-wracking quest of beautifully designed swimwear

Amoressa Full Moon Rising Heavy Metal swimwear on Linerie Briefs

Amoressa Full Moon Rising Heavy Metal swimwear on Linerie Briefs

Amoressa Holy Moley swimsuit on Lingerie Briefs

Bathing suits by Amoressa on Lingerie Briefs

Bathing suits by Amoressa on Lingerie Briefs

Bathing suits by Amoressa on Lingerie Briefs

Amoressa Tres Riche Swimsuits on Lingerie Briefs

 

 

 

 
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SWIM BRIEFS
Contributing Authors

 
ELLEN LEWIS
 
KIMBERLY BERGER
 
Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
 
 
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.