The Sun was Shining at Surf Expo ~ Swimwear Trends 2017

February 21, 2017

By KIMBERLY BERGER (Lions Lair Boutique)

Surf Expo 2017 on Lingerie Briefs

Although swimwear isn’t on most people’s minds in the middle of January, that’s exactly what I was thinking about when I attended the Surf Expo in Orlando, Florida last week. The trade show that caters to the Surf industry is attended by a variety of swimwear manufacturers and they were eager to unveil the latest styles delivering March and into the summer months.

Nanette Lepore high neck swimsuits on Lingerie BriefsNanette Lepore

Nanette Lepore high neck swimsuits on Lingerie BriefsNanette Lepore

Models stepped out onto the catwalk with a show of confidence and celebration for styles that the industry carefully introduced the year prior. While 2016 had only tentatively stuck in its pinky toe into the uncertain waters of high necklines and high waists, 2017 is diving into their depths with fortitude. We have discovered that a high neckline adds length to the torso and in doing so, achieves a slimming appearance.  Meanwhile, nostalgic cuts of high waist bottoms offer an air of sophistication, while conveniently concealing any evidence of savory overindulgence’s acquired during the recent holidays. Our desire to look good has surpassed any concern over the possibility of the awkward tan lines that these styles might accidentally provide and thus, designers are now free to express themselves without creative limitations.

Kenneth Cole Swimwear on Lingerie BriefsKenneth Cole

Kenneth Cole and Profile Blush Swimwear on Lingerie BriefsKenneth Cole & Profile Blush

Cut outs, monokinis, straps and extra strings abound. Textured fabrics play an important role, not only in lace and mesh overlays, but in three-dimensional fabrics as well. Ruffles and intricate embroidery offer their romantic influences, particularly on full piece swimsuits, which continue to become more prevalent in most brands.

La Blanca swimwear on Lingerie BriefsLa Blanca

Luli Fama Swimwear on Lingerie BriefsLuli Fama

Carmen Marc Valvo & Kenneth Cole Swimwear on Lingerie BriefsCarmen Marc Valvo & Kenneth Cole

The color palette is saturated with shades of denim blue, cobalt blue and aqua. A variety of warmer hues of oranges, yellows and nudes also thrive. An inclination towards solid and tonal colors is common while in prints, rich floral designs particularly of Asian or African influence pop against black or white backgrounds.  Rose gold enriches and embellishes and working zippers are plentiful. Fringe and tassels provide movement and a sense of freedom and lightheartedness.

La Blanca two piece swimsuits on Lingerie BriefsLa Blanca

Luli Fama fringe swimsuits on Lingerie BriefsLuli Fama

The swimwear industry’s New Year’s Resolution has been spoken with confidence and conviction. 2017 promises to make every women step into the sun with the same confidence and glamour that graced the catwalks at this January’s Surf Expo.







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Contributing Authors

Ellen Lewis, Publisher of Lingerie Briefs: My merchant’s curiosity has taken me on a swimwear journey from the Miami Swim show to many shops whose robust businesses claim between 10 – 20% generated from swimwear. We began this swim column in order to highlight this potential. My research has led me to a very interesting conclusion: Swimwear is a fit business parallel to Intimates, but Swim stores and Bra Fitting stores approach the process in very different ways. Fit is priority, absolutely, in both venues, but the similarity really stops there.
Kimberly Berger is the founder/owner of Lion’s Lair Boutique Located in Islamorada in the Florida Keys. Established in 1996, Lion’s Lair Boutique has become paradise for the well-endowed and hard to fit woman. Specializing in larger cup sizes and plus sizes, Lion’s Lair offers the largest selection of cup sized swimwear, lingerie and clothing in the United States, quite possibly the world. Kimberly and her staff were the first to introduce the ‘swim bra’, an underwire garment that is designed to be worn under a tankini shell. The ‘swim bra’ offers the larger cup customer the same support as a bra but is made out of fabrics designed to get wet. Kimberly shared the concept with the designers at Eveden and shortly thereafter Elomi Swimwear was born. Designers from all over the world come to visit and consult with Kimberly and her staff who have truly become the voice of the consumer. It has become a destination store to woman seeking hard to find sizes, and an exceptional shopping experience.