Wacoal’s Minimizer Goes Wire Free!

March 4, 2017

In November 2016, Wacoal debuted the Visual Effects Minimizer Underwire bra, which quickly became their bestseller for women looking for a minimizer. Well, breaking news… Wacoal is launching the wire free version! It will be available this spring in black, white and sand, and will be sized up to a G cup.

This bra is a game changer – no more struggles with button front tops, it will minimize your bust line without flattening up to an inch! The Visual Effects Minimizer Wire Free Bra gives you full coverage AND now the incredible comfort of a wire free bra! Whether you are team underwire or team wire free, you’ll feel pretty and well supported.



No comments yet.




The Art and Science of Intimates

Established in 1985, Wacoal America has built a loyal following with consumers and fashion insiders as the ultimate resource for quality bras and lingerie solutions. Their consistent focus on delivering innovative and fashionable product has earned them the number one position in department store brand ranking’s since 2005. Wacoal America offers
the modern woman gorgeous styles and a comfortable fit to meet the needs of all body types and sizes up to an H
cup. Through its longstanding Fit For the Cure ® program, Wacoal America reinforces their commitment to issues
vitally important to women by supporting breast cancer awareness, treatment and research. Now in their 16th year of partnership with Susan G. Komen ®, the brand has raised over $4 million dollars through its nationwide Fit For the Cure® events. For additional information on Wacoal America, please visit



Truth Is… you don’t need drawers full of bras and panties. Just the right ones.

b.tempt’d bras and panties have an amazing fit because they are designed by women to fit real bodies like yours. They also feel great because they are made with superior fabrics that comfortably hold their shape…and yours. And they look gorgeous longer too! Whether you need lingerie to power your day, dress up your night or kick back your weekend, our bras and panties are a smarter choice.
We believe that every day bras AND date night bras should fit equally as comfortable. There is no need to sacrifice comfort for a stylish or sexy look!


Peek inside our lookbook and find your new favorites: