This Week’s Intimate Discovery: Secrets In Lace reveals an Iconic Collection
[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/BB4250-PL-03-L-ab1.jpg”][/lightbox]For several years now I have been an admirer of the [lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/B4750-IV-03-L-ab.jpg”][/lightbox]Secrets In Lace e-commerce site. It’s not only that I am impressed with the clear merchandising message, but also the methodical approach to building a niche identity that owner, Dan Whitsett has achieved. Founded as the go to site for authentic 100% nylon stockings, Secrets In Lace has expanded into a retro-haven for lingerie collections imbued with a seductive and sophisticated pin up aesthetic. Based on stellar on-line sales, their exclusively designed Bettie Page Collection is now available at wholesale for any interested vintage inspired entrepreneur. This sexy homage to a cultural icon is highlighted by Secrets In Lace’s signature products; full fashion stockings, the bullet bra and fully … Read more
[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/sole_sproutc1.jpg”][/lightbox]Time has a way of teaching us. In my 20’s my definition of success was to have my picture on the cover of Time Magazine. I wanted recognition and I equated it with fame. The idea of being the center of attention in a room full of strangers was a lustful objective. In my youthful naivety, I did not understand that true fortune was not born from noisy laurels, but rather from instructive council. However, I did have some remarkable mentors whose patience and appreciation for my curiosity and hard work nurtured my ego. From them, I learned that if one challenges and supports those with less experience, victory will result. I finally realized that reaching the limelight was a team effort. A superior product requires many channels of creative input. Nothing blooms in a vacuum.
I am always … Read more
This Week’s Intimate Discovery: Savvy Midwest Shop Zeros in on Soft Cup Bras
[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/Etti-Retro-Bra-and-highwaist-brief-a.jpg”][/lightbox]I had a great discussion with Jessica Gerard, [lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/Genie-soft-bra-11.jpg”][/lightbox]owner of Flirt Boutique in St. Paul, Minnesota yesterday. She emailed me to report the surge in her soft cup bra business. She says that every new soft cup bra she receives “comes in and is gone”. Sales of this category have escalated from 4 a month to 4 a week. Flirt is a haven for those ladies with a pin up aesthetic. The shop stocks many sizes but, it’s the A cup customer looking for pretty, feminine, soft underpinnings that are not enhanced with padding and feel like a “prosthetic” that are coming in from the cold. These women want to look and feel sexy with their natural shapes She continues to … Read more
[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/relaxation_techniques_decrease_belly_fat_diabetes_350.jpg”][/lightbox]Honestly, I truly hope that what they say about events happening in threes is true, because after this week-end, I have had enough! First, the airline lost my baggage, which is unbelievable since it was a carry on that I door checked and watched being ferried down the jet way. It’s still not back, 2 days later. Then, I drafted this week’s Brief on Saturday, but on Sunday morning, when I turned on my laptop, the computer refused all coaxing; the screen remaining blank. After a lengthy phone journey to India and back I received the feared diagnosis; motherboard meltdown. Guess what, my 3 year warranty expired last month. I decided to escape the trauma in my mini cooper and lo and behold, the check engine light was on. My Solution: Go inside, put on my P.J. Harlow loungewear, open … Read more
This Week’s Intimate Discovery: An Inspirational Brand Debuts in the Intimate Active-wear.
[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/Jaclyn-Soft-Cup-Ginger-tight-a1.jpg”][/lightbox]My discovery of Red Daisy™, the nascent intimate[lightbox color=”#000000″ type=”image” title=”” link=”http://lingeriebriefs.com/wp-content/uploads/2011/10/Roslyn-Underwire-Ginger-Tight-bv.jpg”][/lightbox] active brand, is more than a mere coincidence during this month’s highlight on Breast Cancer. This sophisticated sports collection, conceived by Phylise Sands in honor of both her sister and mother’s fight against this debilitating disease, is dedicated to funding research 365 days a year to this ongoing battle. Launching at retail this December, it will donate 10% of every Red Daisy™ bra sold to the Breast Cancer Research Foundation®. Channeling a NY state of mind, Red Daisy™ bras and coordinates are designed with a modern perspective demanding results with a sophisticated style. Constructed in Eurojersey’s patented Sensitive® fabric, they move seamlessly in and outside the sports arena challenging this category’s status … Read more