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Bridal Briefs ~ Maison Lejaby OUI Collection

July 6, 2017

Today, in our Bridal Briefs Column, we celebrate the heritage of lace, its impact on the lingerie business and its role in design, evident in the beauty of Maison Lejaby’s OUI bridal collection. READ and SEE more

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Featured Designer ~ Rose Fulbright

July 5, 2017

Rose Fulbright hand-painted Silk Loungewear and Beachwear on Lingerie Briefs

I am particularly happy that Alison chose Rose Fulbright’s amazing silk print designs to feature this week in her blog; “Everything is Coming Up Roses”.  These hand painted pieces and contemporary shapes remind me of the best aspects of modern art. Beachwear, sleepwear, loungewear: there is so much more to absorb. SEE and READ more in our Gallery…

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Happy July 4th!

July 3, 2017

Celebration by Tina Wilson on Lingerie Briefs

We’re taking a couple of family days to celebrate the 4th. Be well, Be safe from our team at Lingerie Briefs. (Illustration by Tina Wilson)

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Cake Breaks into the Mainstream Lingerie Market

June 30, 2017

Sugar Candy bra on Lingerie Briefs

If you have ever dealt with children with disabilities, you will understand the importance of Mainstreaming. In the world of education, it has been proven to be the x factor in developing social skills. To be part of a group that includes most people prepares students to deal with the world at large. It’s a ‘win win’ situation; fostering tolerance and facilitating self-esteem. I have witnessed this personally as a volunteer at a therapeutic horse center and within my familial scope when confronted with learning issues that label a child and cubbyhole their identity. Mainstreaming is a good thing. It expands horizons and promulgates social skills. It brings a person closer to the whole.

Thus my appreciation for  Cake Maternity’s decision to move beyond their established business model into the mainstream lingerie market with their recently launched Sugar Candy brand. Sugar Candy is targeted specifically for the fuller bust woman. The Sugar Candy bra, Cake’s first foray beyond their current niche, is a wirefree, superbly soft and stretchy design for those of us who fit into this category; 20% of the female population globally.  This is the bra a larger breasted woman puts on for relief after she comes home. A full busted woman’s comfort level is often compromised by the constraints of wired bras and the weight of their breasts. Constructed with moulded cups and side support panels , it provides projection and separation.  In sizes XS-XXL (30-42, F-L cups), this design is not meant as a substitute, but rather a complement to a woman’s lingerie wardrobe. It is a sleep or lounge bra. Stores are already reporting up sales as plus size customers are purchasing this style along with their regular underwire basics; initial reviews are stellar. Cake Lingerie is renowned for its expertise at fitting the needs of larger breasted pregnant and nursing mothers. Sugar Candy crosses accepted boundaries satisfying a much broader market to establish additional equity in the Intimate Apparel industry.

 

 

 

“I Like Pushing Boundaries” ~Lady Gaga

 

 

 

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New Kid in Town ~ Yay Panties

June 27, 2017

Yay Panties on Lingerie Briefs

When I first saw the Yay Panties brand at Curve in February, I was not sure about another panty package program; but, it’s my job to mine the market for the best in class. Whenever a newcomer surfaces, I feel compelled to do some R&D. And the marketing campaign, so critical in today’s digital world was enticing: fun, sexy and affordable underwear completely seamless and stitch free.  My 32 year old daughter, who is not a fan of underpants in general (please don’t ask) convinced me of their potential when, after trying the boy short, she raved about the fit and feel. The fabric is so malleable and soft; it’s hard to remember one is wearing undies at all.  This I can personally vouch for as I tried them on. Currently focused on two key items, the tanga and the cheeky in sizes XS-XL, they are launching as I write. Yay Panties is positioned to expand the assortment for Spring 18.  Additional collections including bacteria resistant materials and cooling elements will enable them to add a fashion and active range that will zero in on their target customer; a spirited young woman searching for cool lingerie that won’t break the bank.  In the past few weeks, Yay Panties has surfaced in my email more than once. That set off my radar. It might just be worth getting to know this new kid in town.

Yay Panties on Lingerie Briefs

“There’s a New Kid in Town. Everybody’s Talking” ~Don Henley
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Fashion Illustrations by Tina Wilson

June 26, 2017

This week Tina takes us on a journey through the most intimate of senses: silk stroking the skin, music that remembers the past, scents that elevate our awareness. In her illustrations, she celebrates the pajama and all that it represents in the world of lingerie. READ and SEE more here

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Mission Statement

Lingerie Briefs is multi-faceted Lingerie and Fashion Blog for consumers and industry insiders written by Ellen Lewis and other experts from the Intimate Apparel world. Ellen created Lingerie Briefs as her virtual Lingerie boutique.”The merchandise that I feature are all products I have personally reviewed and which I would be proud to carry in my own shop. It’s an artistic and literary destination providing insight to both the Lingerie Industry and Lingerie Consumer.” …Ellen Lewis