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Featured Designer ~ Suzy Black

March 13, 2017

Suzy Black Lingerie on Lingerie Briefs

This week’s featured designer, Suzy Black, was showing her line at The Lingerie Select recently held in NYC. I missed out on speaking directly to her, because frankly, she was busy the entire time I was present. I am so glad that Alison chose to showcase her this week in our Gallery. READ and SEE more here.

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Rock Cotton ~ Cool, Casual & On Point

March 10, 2017

Rock Cotton tie dye t-shirt dress on Lingerie BriefsI had another story intended for today, but who knew I would be called to emergency grandma duty just when I was about to sit down and write. I know it’s hard to believe, but keeping these posts “brief” is not as easy as it looks. It actually requires on point word carving and a modicum of product research to deliver a message succinctly. That means more time than I have at the moment; so I am changing direction in the same way my grandson’s fever altered my plans.  Now I have minimum time to sit with my thoughts; he’s finally napping. This is a break from crawling around on the floor pretending I am a dog, or crouching over playdough baking pizza out of green stuff. It’s amazing how a slightly sick child can’t go to school but has superman play powers while convalescing at home.

Lucky for me I have all the right gear for this situation, compliments of PJ Harlow’s multi-function Rock Cotton t-shirt dress that can be worn as a tunic, a dress or a top. Constructed in hand dyed supima cotton with a touch of spandex, the soft, flexible fit provides excellent recovery, so necessary in an active lifestyle. Designed in 25 color ways bridging four separate wash processes: tie dye, vintage, mineral and marble, this cool style is one size fits most.  Perfect for lurching after a 4 year old, lounging at home or lunching with friends, Rock Cotton’s cross-over function make this a key item masterpiece for retailer and consumer alike

“Just About The Time A Woman Thinks Her Work Is Done,
She Becomes A Grandmother” 
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Curve NY ~ What I Saw & What I Learned

March 7, 2017

Fleur't & UGG on Lingerie BriefsFleur’t & UGG

I just attended 3 solid days at the NY Curve show having recently returned from the Paris Salon International de la Lingerie. As a result I find that the comparison between these two expositions is inevitable. Paris attracts an international audience and is a bigger platform. But Curve speaks to a North American market. Therein lays the difference. As a merchant, I study trends, but I am not a designer and my insight is from another perspective. I am interested in the customer and how creative vision will be translated into product that produces profit.  My take on the Paris show, which I reported on March 7 in this blog, is a strong reflection of a European marketplace and the lingerie cultures that emanate from there.

The major difference for me is the shift in loungewear focus between Paris and NY. Although the category is robust in Paris, it has very little correlation to the American lifestyle. Remember that the US fashion culture pivots on blue jeans. Gorgeous, chic, luxury fabrics designed for a sophisticated lifestyle does not do it for the American woman whose focus is on comfort, easy styling, easy care and flexible use. The value earned quotient is very different.

On the other hand, the increase in diversity and fashion savvy in the bra market, a historic factor in European corsetry, has begun to seep into American underwear drawers, enabling the increase of cut and sew bras, beautifully curated designs, options for a curvy and plus size woman and a bigger respect for the female form.

Only Hearts

The Curve brands I visited continued the march towards airy light fabrics and laces,  embroidery, softer shapes, body dressing, body suits, body framing, cross function, sustainability, innovation and some original thought. The bralette and wirefree surge continues, perhaps because of the emphasis on casual dressing. Or maybe the expansion of the sports bra business covering many different body types off sets the need for traditional support when off the field of play.

Color was very much on point with Europe: pinks, reds, raspberry, purple and blue, blue, blue. Green, black and white, metallic touches, yellow accents and cosmetic pales prevailed. Flowers, watered down, loose hands, cosmic interpretations and mysterious darks dominated the print market.

I do a lot of looking and take a slew of photos before I come to these conclusions. I have highlighted over 60 images here. It’s what I did as a buyer when shopping the market. Eventually, the direction becomes obvious.

Color and Print

Christine Lingerie on Lingerie BriefsChristine Lingerie

Rya Collection by Flora Backer & Samantha Chang on lingerie briefsRya Collection by Flora Backer & Samantha Chang

Mimi Hollidy & Le Mystere on Lingerie BriefsMimi Holliday & Le Mystere 

Curvy Couture on Lingerie BriefsCurvy Couture

Montelle Intimates & LOU on Lingerie BriefsMontelle Intimates & LOU

commando panties on Lingerie Briefs

Bedhead Pajamas on Lingerie BriefsBedhead Pajamas 

Simone Perele on Lingerie BriefsSimone Perele

Addiction Lingerie and Wacoal America on Lingerie BriefsAddiction Lingerie and Wacoal America 

Va Bien L'Atelier on Lingerie BriefsVa Bien L’Atelier

Triumph Lingerie on Lingerie BriefsTriumph

Marlies Dekkers on Lingerie BriefsMarlies Dekkers

Christine Lingerie on Lingerie BriefsChristine Lingerie

Underprotection on Lingerie BriefsUnderprotection

Derek Rose on Lingerie BriefsDerek Rose 

Light as Air

Les Jupons de Tess on Lingerie BriefsLes Jupon de Tess

Valery & I.D. Sarrieri on Lingerie BriefsValery & I.D. Sarrieri 

Jolidon & Fleur of England on Lingerie BriefsJolidon & Fleur of England

Amoralle on Lingerie BriefsAmoralle 

Sheergilt on Lingerie BriefsSheergilt

Chantelle Lingerie on Lingerie BriefsChantelle Lingerie 

Le Mystere on Lingerie BriefsLe Mystere

Skarlett Blue on Lingerie BriefsSkarlett Blue 

Else Lingerie on Lingerie BriefsElse Lingerie 

Body Framing
Banding, Inserts, Corsets
Thistle & Spire on Lingerie BriefsThistle & Spire 

Rago on Lingerie BriefsRago

Simone Perele & Aubade on Lingerie BriefsSimone Perele & Aubade 

Jane Woolrich on Lingerie BriefsJane Woolrich

Jane Woolrich

Thistle & Spire on Lingerie BriefsThistle & Spire 

Bluebella on Lingerie BriefsBluebella

Thistle & Spire and Oh La La Cheri on Lingerie BriefsThistle & Spire and Oh La La Cheri 

Bodywear 

Addiction Lingerie on Lingerie BriefsAddiction Lingerie

Addiction Lingerie on Lingerie BriefsAddiction Lingerie 

Commando Bodysuits on Lingerie BriefsCommando 

Underprotection & Lise Charmel on Lingerie BriefsUnderprotection & Lise Charmel 

Le Bourget on Lingerie BriefsLe Bourget 

Janira & Giapenta on Lingerie BriefsJanira & Giapenta 

Embroidery and Guipure

Lise Charmel on Lingerie BriefsLise Charmel 

LOU Lingerie on Lingerie BriefsLOU Lingerie LOU Lingerie on Lingerie BriefsLOU Lingerie 

Empreinte Lingerie on Lingerie BriefsEmpreinte Lingerie 

Simone Perele on Lingerie BriefsSimone Perele

Touch of Gold

Loveday London on Lingerie BriefsLoveday London 

Jane Woolriich corsets on Lingerie BriefsJane Woolriich 

Kisskill & Panache Lingerie on Lingerie BriefsKisskill & Panache Lingerie 

Lonely Lingerie on Lingerie BriefsLonely Lingerie 

Marlies Dekkers on Lingerie BriefsMarlies Dekkers

Lounge

Rock Cotton on Lingerie BriefsRock Cotton 

Berkshire Blanket & Home Lounge Collection on Lingerie BriefsBerkshire Blanket & Home Lounge Collection 

Le Bourget & Addiction Lingerie on Lingerie BriefsLe Bourget & Addiction Lingerie 

Love & Grace on Lingerie BriefsLove & Grace 

Love & Grace on Lingerie BriefsLove & Grace 

Skin Lingerie on Lingerie BriefsSkin Lingerie 

PJ Salvage on Lingere BriefsPJ Salvage

PJ Salvage & Pluto on the MoonPJ Salvage & Pluto on the Moon

Ginnia & Fortnght

Sustainable

Only Hearts & Underprotection on Lingerie BriefsOnly Hearts & Underprotection

Sport

Curvy Couture 

Anita on Lingerie BriefsAnita 

Natori on Lingerie BriefsNatori 

 Innovation

Bravado Maternity Lingerie on lingerie BriefsBravado Maternity 

Changeweaer on Lingerie BriefsChangewear

Saxx Menswear underwear on Lingerie /briefsSaxx 

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Featured Designer ~ Amoralle

March 6, 2017

When it comes to showstopping glamour, Amoralle fits the bill perfectly. This week, in her column, Alison features the extraordinary opulence of this 10 year old brand. READ and SEE more here.

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Bridal Briefs ~ Eberjey Bridal Lingerie

March 3, 2017

After losing my wedding ring 5 years ago, I decided that after 36 years of marriage, I didn’t need one to validate my marriage. But when my husband replaced it last fall, and I actually realized how much I appreciated the gesture, I decided that recognizing our original vows was a good thing. I think that the Eberjey venture back to their heritage daywear expertise, particularly in the bridal category is an interesting correlation. READ and SEE more here

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Red Carpet Gowns & Underpinings ~ Fashion Illustrations

February 28, 2017

See Tina Wilson’s fabulous illustrations of her take on the Oscar celebrities’ gorgeous gowns and what she imagines the stars might have worn underneath! READ and SEE more here

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Mission Statement

Lingerie Briefs is multi-faceted Lingerie and Fashion Blog for consumers and industry insiders written by Ellen Lewis and other experts from the Intimate Apparel world. Ellen created Lingerie Briefs as her virtual Lingerie boutique.”The merchandise that I feature are all products I have personally reviewed and which I would be proud to carry in my own shop. It’s an artistic and literary destination providing insight to both the Lingerie Industry and Lingerie Consumer.” …Ellen Lewis