BRIEF ALERT! Cosabella

This Week’s Intimate Discovery: Established Intimates Company Takes An Innovative Step

Last week I ventured downtown to see the new Cosabella flagship store in New York’s trendy Soho district. After closing their traditional Intimate Apparel showroom, they have designed a crossover milieu where wholesale and retail staff commingles with customers creating instant feedback and easy access.  Signature product statements stand out in a contemporary white space highlighted with textural surfaces and touches of antique Italian chic.  Comfortable retail niches convert easily to a buyer’s workroom without detracting from the sale’s environment.  Cosabella continues to expand its lifestyle persona with the creation of a merchandising laboratory worthy of a new generation business model.

“Business Has Only Two Functions – Marketing And Innovation.”  ~  Milan Kundera

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inquiries:  guido@cosabella.com