Shadowline’s Director of Sales, Laurie Fisher recently shared how pleasantly surprised she was with the increased volume of SLIP orders she took at the Curve Lingerie Show in NY! “I was told by a number of buyers that slips are trending again in a big way. Not only for mature, traditional customers but for young women too”!
Back ‘in the day’ women wouldn’t dream of not donning the essential full slip before leaving the … Read More
Perhaps your mother… and her mother wore Shadowline’s Full Briefs, then you were introduced and now also love them! It’s a 108-year-old success story that sees no end in sight. Full briefs, affectionally known as ‘granny panties’ continue to gain popularity across all age groups and genders. What makes Shadowline a standout in this category is not only their longevity, but their attention to high quality manufacturing and the unique, nylon fabrics they use. … Read More
Pastels are typically considered as soft, delicate shades of color. Shadowline amps up pastel hues a notch to create richer, more saturated tones in several of their patented Satintrique® and Opacitrique® Nylon Tricot collections. It’s important to note that these signature fabrics are known for their opacity. In fact, they are lauded as the most opaque nylon tricot in the industry and interestingly, the color saturation adds opacity. Seafoam and Lilac as well as Peri … Read More
The timeless Charming and Satin Essentials Collections from Shadowline in Poly Satin Charmeuse never disappoint. These popular, silky collections continuously achieve best seller status with fans enamored with the brand’s soft, draping fabric. There are nine styles in the two collections that can be mixed and matched with each other as they are made with the same lustrous fabric. The majority of styles featured are cut on the bias, which is very flattering on every … Read More
Connoisseurs of romantic, luxurious sleepwear will love Shadowline Lingerie’s fabulous selection of beautifully made nightgowns and robes. Wearing a long, silky nighgown is not only sexy, it’s so comfortable. You’ll feel and look amazing… and have the sweetest dreams.
Envision yourself as a Hollywood starlet in the spectacular Silhouette Collection Peignoir Set (above). The sleeveless negligee is delightfully feminine and sensual, beautifully adorned with European stretch lace on the bodice and empire waist. The … Read More
Thousands of customers were disheartened when the well-known USA brand, Dixie Belle® closed it’s facilities in 2019 after nearly 75 years of operation. Fortunately for Dixie Belle fans, the beloved brand was purchased by the parent company of Shadowline/Velrose last year. Now, Dixie Belle’s most popular panty style is back in full swing and in stores again! Comfort is king no matter what age you are, and younger women are loving the vintage, high-waist style … Read More
To cherish something is to care for it deeply, to hold it close. Shadowline knows their customers well, and is so passionate about this debut collection, they chose to name it ‘Cherish’… as it will surely be treasured and cherished! Shadowline’s growing popularity is not just about the comfort of their traditional styles of sleepwear, panties, slips and loungewear, it’s also about their use of incredibly soft, patented fabrics that keep customers coming back time … Read More