All posts by

Ellen Lewis

By ESTELLE PULESTON

Savara Intimates as featured on Lingerie BriefsWith a name that means “glowing from within” in Sanskrit, Savara Intimates is a wirefree lingerie and swimwear brand from the Netherlands that aims to uplift and empower women through its uncompromising comfort, problem-solving fit and body-positive ethos, all while being an ethical and environmentally-conscious company.

Savara Intimates as featured on Lingerie BriefsThe brand was founded by Eva van Schijndel and unveiled its debut collection in early 2020, which stood out for its … Read More


Oscar de la Renta once said: “Silk does for the body what diamonds do for the hand.” No one proves this missive quite like NK IMODE. Following the brand credo that silk breathes luxury into lingerie, they have successfully created a core collection of chic, functional sleepwear.

NK IMODE silk and lace sleepwear as featured on Lingerie BriefsBecause the NK IMODE reach spreads across a large breadth of independent retailers, the brand strives to offer a variety of product choices. … Read More


Globally popular shapewear brand Leonisa has just introduced a brand-new shaper short.

In recent years, Leonisa has been focused on creating garments that are as comfortable as they are effective. One piece of feedback the brand has heard over and over is that garments with thick seams that dig into the skin are decidedly uncomfortable. Therefore, the brand is committed to applying their cutting-edge technology to create truly seamless pieces. … Read More


The Very Good Bra as featured on Lingerie Briefs - photographed by Carlotta Moye Model: Robyn Lawley Make Up: Wayne Chick

Credits: Robyn Lawley – model, Carlotta Moye – photographer, Wayne Chick – makeup

By ESTELLE PULESTON

Created in Australia by Stephanie Devine, The Very Good Bra is a very good bra brand indeed: a completely plastic-free bra, available in ‘proper’ bra sizes up to US H cups.

In 2006, while working in a completely unrelated industry, Devine was diagnosed with breast cancer. Wanting to switch to wirefree, natural-fiber bras, she … Read More


By ELLEN LEWIS

Cafe Lise Charmel at Le Bon Marche Paris France Paris Paris exhibition as featured on Lingerie Briefs

The first place I visit every time I go to Paris on a business trip is Le Bon Marché, the iconic French department store. It is, in my opinion, the centerpiece of fashion excellence. Of course, my initial stop is the Lingerie department where, over the years, I have found inspiration that fortifies my perspective on the Intimate Apparel industry. But it is more than that. … Read More


By ELLEN LEWISPluto Cozy Robes and Loungeweaer as featured on Lingerie BriefsThe best explanation I can give as to why I am so enamored by Pluto’s Winter loungewear assortment is ‘sumptuous simplicity’.  Velvety smooth and soft knit fabrics envelop the body with a comfy coziness. And yet, these styles are incredibly lightweight. Tailored to the highest standards, they are at the pinnacle of quality and class.

Pluto Cozy Robes and Loungeweaer as featured on Lingerie Briefs

A few years ago, I was gifted a Pluto robe whose design … Read More


Natori Ashley collection as featured on Lingerie BriefsSome months ago, I was having drinks with Josie Natori when she challenged me to find a new way of defining lingerie or more specifically, its alias, Intimate Apparel. I haven’t landed on a perfect moniker yet, but I can say, without hesitation, that the Natori Fall 2024 Edit Collections completely captures the narrative behind the term. Arriving soon, here is a preview.

Natori Luna collection as featured on Lingerie BriefsComfortable, Casual, Chic best describes these three … Read More


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