All posts by

Ellen Lewis

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Who is the Jane Woolrich bride? At first glance these exquisite lingerie pieces, all handcrafted in Jane’s atelier in the English countryside, might make you think of the traditional wedding trousseau. And, without a doubt they could easily be one of those special items packed away in a steamer trunk, about to make the honeymoon trip across the Atlantic at the turn of the century. But, look closer. In fact, … Read More


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The Art Nouveau movement was unique. It’s influence permeated every aspect of contemporary culture in its day: architecture, jewelry, ceramics, sculpture, furniature, lighting, graphics; just to name a few. Combining flowing designs with organic forms and geometric contours, this prolific period changed the face of art history. Seeking to elevate decorative art to fine design, excellence in workmanship was a priority. It was a visual gamechanger and became the Read More


There are certain bras that have their day in the sun and then there are those that are forever remembered for their impact on the lingerie industry. In the process of writing a piece on the curvy business for the July issue of Creations, I asked Dan Koch, owner of the iconic Town Shop in NYC the following question: “Dan, in your opinion, what was the best selling bra in … Read More


ivette330x431xportada1402aWe are particularly pleased to announce that Ivette Bridal, the Spanish based wedding lingerie company has joined our Lingerie Briefs Spotlight partnership. I was introduced to this luxury brand last fall when the Valens group showed me this beautiful product. Designed and produced in Ivette’s Spanish atelier and constructed with the finest European materials, each piece is an intimate treasure. We believe that they fit seamlessly into our Spotlight … Read More


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I’ve been doing a lot of writing lately about the surge in curvy and plus size intimates, and I will continue this trend, because frankly, a great deal of the innovation in the market is surfacing from this venue. But today, I want to focus on another consumer need, currently neglected by the fast volume business predators unwilling to nurture and savor a very important niche in the Lingerie business, … Read More


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