All posts by

Ellen Lewis

morgan-le-fayThe witching hour is approaching. On October 31 witches will appear everywhere, young, old, good and bad; an affirmation of our national obsession with Halloween. Certainly, sorceresses are long time inhabitants of literature, poetry, drama and the arts. But for me, the greatest of all times was Morgan le Fay. I was only 12 when I first watched her cast her spell in the original Broadway musical Camelot. She shared … Read More


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Living with breast cancer is hard and can sometimes feel lonely; however, support is literally a book away. Susan G. Komen Greater NYC and Wacoal have teamed up to give you the New York Times bestseller, “The Silver Lining: A Supportive and Insightful Guide to Breast Cancer” by Hollye Jacobs. This amazing and supportive book was created as additional support for women dealing with the disease, as well as, family Read More


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Imagine a confident woman, her tall slender figure striding effortlessly in wedged heels across the cobblestone streets of an ancient Italian city aglow with culture. She is on her way for a mid-day espresso, dressed in an understated, impeccably tailored suit. Jacket casually unbuttoned, a stunning stretch microfiber cropped push up bra with a sweetheart neckline and ¾ sleeves peeks out. She is wearing Cosabella’s Betsy bra, a creation of … Read More


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Having lived a good part of my young adult life on the south shore beaches of Long Island, NY  I was pretty familiar with the particular fashion life style of the surfing obsessed.   It’s all about utility, function and comfort and of course the bikini reigns. But the most interesting focus for me was the rash guard.  It’s presence in this market goes way beyond its original purpose: protection. It … Read More


A Sapphire Bliss Wedding

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Simple, sophisticated and modern, the Sapphire Bliss collection first caught my eye at Curve. These bridal intimates are a reflection of creative etiquette honed from a very young age. Stephanie Chen’s design passion has been part of her world since a young child. Now she brings her style to the lingerie market made entirely in New York.

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Sunday was a beautiful day; perfect for an outdoor art show at The Bruce Museum in Greenwich Connecticut, so we decided to bring our grandson and take advantage of the fall air. It’s been a long time since I had an art infusion and this was a juried expo, so I hoped worthy of the effort. I was not at all disappointed, even though we had to take a side … Read More


By Ali Cudby

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The other day I was talking to a lingerie retailer who was unhappy with the take-home pay her business was generating. She wanted her store to throw off more money. Knowing my success boosting lingerie businesses for clients, she solicited some advice.

I asked what she might do to generate income, and her responses were pretty standard…

  • Have a sale
  • Advertise the store
  • Be more active on
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