Today, In her column, Retail Briefs, Ali completes her six part series on Branding in a specialty store business. Beginning the sequence with the significance of defining your mission, she wraps up with the importance of delivering on that vision. READ MORE… Read More
By Ali Cudby
When it comes to a lingerie boutique – whether a bricks and mortar or online experience – how you present your environment is critically important to your brand.
For many retailers, décor goes a long way to present the brand. A boudoir environment evokes a mood very different from a store with sleek lines and bright colors. Just looking at two stores we examined earlier in this … Read More
Spending weeks at a time in Cabo, one learns another way of life, far from the tours and hustle. There is everyday living to consider and somehow, merchant that I am, I always find a way to tap into the local trends. Ideas live everywhere if we mine them. I always check out Pepita’s Magic of The Moon boutique when I am here; there is always a fashion statement and … Read More
Submitted by Sarah Wizemann, owner of Lille Boutique Portland, Oregon
I opened Lille a little over 6 years ago after moving to Portland from New York and not finding any lingerie store that catered to my aesthetic sensibilities. I was looking for some place tasteful, elegant, fashion-forward yet simultaneously vintage-inspired, with a good selection of natural fibers and non-padded options that offered a range of prices, and that just didn’t … Read More
By John Festa
Megan Wearing A Work In Progress
Recently, I met a plus-size bra fit model and I had the bright idea to interview her for another perspective on the enigma that is bras. As the appointed evening grew closer, I began to second guess myself wondering what this human mannequin* could know or say that would help the average Jane. But I figured how bad could it be … Read More
I am leaving Cabo this week, traveling back to the East Coast via California where I need to stop for both professional and personal reasons. Vegge Out time is close to over, but I did actually read a few good books and watched a few good movies that I probably would not have rushed to see back home. The first film I rented at Blockbuster (yes they still have Blockbuster … Read More
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