All posts by

Ellen Lewis

Hanky Panky 3 for 48 everyday value panties, BreathSoft, PlayStretch, MoveCalm and DreamEase as featured on Lingerie Briefs

No one can quite match the Hanky Panky acumen when it comes to panty prowess. This season they have initiated a phenomenal retail opportunity for their beloved fans and anyone else who wants to join the party. 17 silhouettes across 4 collections, in 4 fabrics, incorporating 40 colors and 6 sizes create a panty buffet, all worthy of the Hanky Panky comfort legacy. All of these styles are offered individually, … Read More


By ESTELLE PULESTON

Rose Fulbright loungewear as featured on Lingerie Briefs

For Rose Fulbright, designing is truly in her bones. Growing up in a house filled with Polynesian statues, she was surrounded on both sides of her family by artists, architects, designers and ceramicists. In her leisure time, if she wasn’t taking in ancient ruins and museums on trips abroad, she was attending life drawing classes with her mother or visiting the pottery factory where she worked, … Read More


Aubade Danse des Sens Collection as featured on Lingerie Briefs

The Aubade brand is always evolving and still sustains its credo of feminine empowerment. Acutely aware of the shifting codes of seduction, Aubade combines sexiness, comfort, and exuberance to deliver innovative silhouettes with staying power. Three permanent collections, Danse des Sens, Softessence and Rosessence continue their upper trajectory in a woman’s everyday wardrobe. These styles maintain their bestselling performance in basic colors but also are highlighted with intense fashion shades … Read More


Lise Charmel Eblouissant Eros Collection luxury designer as featured on Lingerie Briefs

This month, Lise Charmel debuts Eblouissant Eros a collection of 20 dazzling styles that showcase the brand’s unique design legacy. A spectacular and exclusive red embroidery on nude tulle creates a voluptuous tableau of feminine curves. Each silhouette is framed with silk trims and highlighted with removable jewelry. These provocative and powerful pieces tell a tale of desire, love, and sexuality. They are a gift of confidence for the woman … Read More


Photographed by Becky Yee

Gossard as featured on Lingerie Briefs and photographed by Becky Yee

My entire career, color has guided my merchandising instincts. From full bloom to the lack of it, color always defines product. This year, it defines change, joy and breaking free. Becky shot this photo editorial, Burst of Color, as a reaction to the explosion of bright colors that permeate the current and future Lingerie markets. Thanks to Hanky Panky, Aubade, Gossard and Amour Cache for … Read More


By ELLEN LEWIS

Simone Perele Singuliere collection as featured on Lingerie Briefs

I could not be more pleased to welcome Simone Pérèle back into our Partner Spotlight today with a preview of a few of their Fall 23 highlights. Ever since their pioneer introduction of the Andora t-shirt bra, I have been a personal fan.  The addition of elegant guipure embroidery to this everyday essential was, at the time, an innovation in the USA foundations market. It represented the … Read More


By ESTELLE PULESTON

Videris sustainable lingerie as featured on Lingerie Briefs

Founded by Chloe Julian, who previously designed for a number of very fashion-focused brands such as Agent Provocateur and Savage X Fenty (where she was VP of Design), Videris is something else: a lingerie line created primarily with ethics, sustainability and wellness in mind.

In contrast to the fast-paced world of Savage X, where Julian notes there wasn’t always time to perfect each design, she spent two … Read More


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