Great merchandising comes in many forms. I found a new product at Curve NY this week that covers all Lingerie categories all the time and yet it cannot be worn. Intimates Market 24/7 transforms the way a manufacturer showcases a collection and communicates with buyers. Naturally, it lives 100 % on the Internet. Participating brands work directly on line with registered buyers and registered buyers work directly with those brands. … Read More
Wandering around NYC in between meetings today, I caught up with my friend and lingerie designer Marina Rybek, our Intimate Vision blogger and connoisseur of all things inspirational in the world at large. After lunch, and on the way to the Nippon Gallery to see the Essence of Kimono exhibit, we stopped at Duane Reade on 57th and 6th for some basic toiletries I had forgotten to pack. … Read More
By John Festa aka Johnny Lingerie
The wire-free soft-cup bra constitutes a small percentage of bra sales in the United States, somewhere around 20%. Europe, on the other hand, sees about 40% of sales being soft-cup. Why such a stark difference? Does Europe know something we don’t?
First, let us begin to understand how it is that you now have wire in your underwear.
Howard Hughes is often credited with … Read More
Submitted by Aline Machado, owner of Bella Bella Boutique on-line e-commerce shop
My desire to own a boutique started at an early age, when I was 7 years old growing up in Brazil. My passion for Fashion continued to grow and after moving to the USA to finish an English program at a school in Massachusetts, I got my first job at Express clothing store at age of 16. Just … Read More
By Margaret Shrum
Do you remember how exciting summer break was when you were young? It meant, no school, sleeping in, hanging out with friends, going away to camp, creating adventures and as you got older, it might have been about the summer love that swept you off your feet. Summer is the season to slow down, take vacations, relax more and play with life. The warm weather invites us … Read More
