All posts by

Ellen Lewis

Leonisa Shapewear as featured on Lingerie Briefs

This month Leonisa launches Many Shades of Nude showcasing its expanding shapewear color assortment. Highlighted here is a selection of the brand’s best-selling styles in five neutral shades, black, white, dark brown, beige and tan.

Leonisa Shapewear as featured on Lingerie Briefs

These silhouettes are engineered with a range of Leonisa’s proprietary fabric technologies: DuraFit®, SkinFusion® and PowerSlim®, all cutting edge compression techniques guaranteeing a perfect combination of cool, soft, and lightweight comfort. Featured here: the Shaper … Read More


Clothes Have No Gender

Photographed by BECKY YEE

Photo Editorial by Becky Yee: Clothes Have No Gender in Isa Belle, Chantelle and Viene Milano

The absence of gender rules for men and women building fashion wardrobes has finally permeated social norms. Lingerie, initially defined by uber feminine details, has evolved. First simplicity entered the design landscape: easy, clean styles often described as unisex. Then lace made an entrance into men’s underwear design. Acceptance of diversity has thankfully made headways in our culture. Inclusivity is a common denominator. This month BeckyRead More


Fantasie Lingerie Reflect Side Support Bra and Matching Briefs as featured on Lingerie Briefs. Up to an M cup

This month Fantasie Lingerie highlights their popular Reflect Side Support Bra in deep forest green. Green, the color of nature, harmony, and hope, is the perfect Fall 2023 fashion statement to enhance this core brand style already a bestseller in black, white and beige.

Fantasie Lingerie Reflect Side Support Bra and Matching Briefs as featured on Lingerie Briefs. Up to an M cup

Crafted with Fantasies’ renowned engineering acuity, Reflect is a paragon of fit perfection for women sized 30-42, D-M cups (USA sizing). Wide wires provide added comfort … Read More


Chantelle Norah Eco-Light Flex T-shirt Bra as featured on Lingerie Briefs

Smooth, Soft, Lightweight and Supportive: These words sum up the key elements of the Chantelle Norah Collection. This month we highlight two new styles that are destined for the same best-selling status as the entire range.

Chantelle Norah Chic Molded Bra as featured on Lingerie Briefs

Using an Innovative construction, the new Norah Chic Eco Flex T-Shirt Bra and the Norah Chic Molded Underwire Bra deliver feather light containment, a round and centered shape and ultra comfort. Designed … Read More


By ESTELLE PULESTON

E.L.F. Zhou bondage leather and silk lingerie as featured on Lingerie Briefs

Launched in 2016, E.L.F Zhou London is a luxury lingerie and accessories brand that blends together eroticism and sophistication, for the style-conscious fashionista who’s unafraid to embrace her provocative side.

E.L.F. Zhou bondage leather and silk lingerie as featured on Lingerie Briefs

The brand was created by Yue Zhou (nickname: Elf), following short stints at iconic British label Bordelle and Chinese brand Aimer, and her co-founder and fellow London College of Fashion graduate, Qi Zhang. Their idea was to … Read More


By ELLEN LEWIS

Va Bien Lingerie as featured on Lingerie Briefs

My first truly visceral encounter with sculpted perfection was when at the age of 19, I saw Michelangelo’s Moses at San Pietro in Vincoli, Italy near the Forum. I was having a bad day, lamenting about a boyfriend back home when I came upon this extraordinary sculpture confronting a level of artistic genius unbeknown to me before. My entire attitude changed, and my pursuit of art history … Read More


 

Leaflets Laundry Care by the Forever Group as featured on Lingerie Briefs

Comfort and convenience is a motivating force in the lingerie business today. We are always looking for fresh, innovative and creative ways to make our lives more comfortable.  Can laundry detergent help?  Leaflets, coming soon from the Forever Group, answers the call.

Leaflets are simple laundry sheets that replace powders and liquids when washing clothes, by hand or in a machine. Although the concept is not completely new, this … Read More


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