All posts by

Ellen Lewis

Lorette Lingerie a Paris brand, featured on Lingerie BriefsBy ESTELLE PULESTON

Launched in 2017 by Parisian designer Laure Stromboni, Lorette is a lingerie brand on a mission to create art, community, and the freedom and confidence that comes with self-expression.

Finding the existing lingerie industry to be somewhat lacking in creativity and often hypersexualized, Stromboni wanted to create a line of intimates that “evoke a sensation, an experience rather than dictating how sexy you should feel”.

It … Read More


By ELLEN LEWIS

Simone Perele Lingerie Karma Collection as featured on Lingerie Briefs

Bougainvillea: my friends in Mexico refer to it as a beautiful weed. It grows everywhere, framing roadways, houses, and even random buildings in town. When I first moved to Los Cabos, I filled the entire perimeter of my yard with multi-color bougainvillea, so mesmerized by the bounty of color. And then I learned why so many of these prolific flowers were most evident in magenta. Magenta, is … Read More


CALIDA DEEPSLEPWEAR Balancing Sleepwear as featured on Lingerie Briefs

CALIDA launches its revolutionary DEEPSLEEPWEAR initiative for Fall/Winter 2023 raising the sleeping experience to a new standard of comfort. Harnessing the company’s 80-year legacy of cutting-edge fabric innovation and sustainable ethics, they have created a new collection of mix and match basics that ensure restful sleep in any thermal conditions. Three groups designed in three groundbreaking fabrics effectively function to cool, balance or warm.

DEEPSLEEPWEAR BALANCING keeps temperature and moisture … Read More


By ELLEN LEWIS

Clo Intimo Spring 2023 Los Llanos Lingerie campaign as featured on Lingerie Briefs

The last few months have been a bit chaotic for me: moving from Connecticut to NY in the USA as well as from Cabo San Lucas to San Jose del Cabo in Mexico. Plus, it’s the peak market season, Paris, NYC and lots of Zoom calls analyzing merchandising opportunities. I have been doing all of this boomeranging between my children’s homes. Let’s just say, I need a … Read More


NK IMODE Morgan collection in silk charmeuse and stretch lace as featured on Lingerie Briefs

Today we are pleased to announce the launch of NK IMODE on the Lingerie Briefs Spotlight. Debuting with their Spring 2023 collection of luxurious silk and lace lingerie in four carefully curated sleepwear groups, these styles prove the power of this 20-year-old Canadian brand.

Beautifully crafted slips, chemises, gowns, pajamas, and kimono robes are designed with soft stretch laces, delicate details, and bias-cut draping ranging from XS-XL.  But what sets … Read More


By ESTELLE PULESTONcollections from the atelier of Angela Friedman featured on Lingerie Briefs

You might think that when a theatrical costume designer turns their hand to lingerie, the result would be something quite ‘over the top’ – beautifully fanciful, no doubt, but not really suitable for everyday wear. At the atelier of Angela Friedman however, the extravagance of on-stage costuming is instead translated into intimatewear that’s quietly lavish. The kind of thing that the most well-dressed characters might actually choose … Read More


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