By ELLEN LEWIS
My first encounter with Forty Winks located in Cambridge Massachusetts was when I visited my son during his college tenure in Boston. I hadn’t met owners Meredith Amenkhienan or Rachel Wentworth at the time, but it was immediately clear that they had a lingerie retail gold mine at their fingertips. Positioned in Harvard Square, the store embraces all the cardinal rules upon which my own career was … Read More
By ELLEN LEWIS
A few weeks ago, I saw this PJ Harlow® image posted on social media and had an Ah Ha merchandising moment which I shared with owner and founder Tina McMillan. PJ Harlow® has always catered to brides. Just scroll through their Instagram and the bridal message appears. But, and it’s an important But, nowhere was there a coordinated statement of the power of the PJ Harlow® bridal … Read More
I’ve been writing about Skarlett Blue Lingerie for the past 7 years, practically since its launch in 2014. The brand, rooted in the extraordinary technical bra fitting expertise of their mother company, Dana-Co, continues its ascent in the intimate’s market, unabated, even by the Pandemic. The collective creative approach executed by its diverse all female design team contributes to the design excellence manifest in the established collections that now define … Read More
Natori launches the Pure Luxe seamless bra expanding the reach of this bestselling collection. Delivering all the same attributes of the original 5-star contour style, this unlined version will extend its fit to size 40H. Constructed in a 2 ply soft microfiber fabric enhanced with a hidden power mesh, this design ensures the same lift and shape as the original contour bra without padding. The result is an ultra-smooth, natural … Read More
By ESTELLE PULESTON
Fabulously fun and floral, Jordan de Ruiter is a Canada-based lingerie and special occasion wear brand after my own heart. Her aesthetic is distinctively whimsical: from triangle bralettes to cupless corsets for layering over outerwear, to, most recently, Bridgerton-inspired ‘short stay’ bra tops, her pieces are perfectly on-trend while also feeling instantly recognizable as belonging to her brand.
This signature look is all thanks to her excellent … Read More
This May Lise Charmel will launch the Feerie Florale Collection, a 17-piece lingerie assortment defined by its nod to the bohemian floral patterns popular in the 60’s and 70’s. A medley of summer flowers printed on stretch tulle and light weight viscose combines with an exclusive leavers lace and embroidery design that expertly mirrors the print. It is Lise Charmel’s incredible skill at merging all these intimate details into functional … Read More
By BECKY YEE
Dear Kate’s Hazel Briefs in Fuschia, Modibodi Active Briefs, Modibodi Classic Thong.
In the world tribe of all women we are all blood sisters. From the time we are about 12 years old to about 50 years old women around the world bleed every month. Menstruation and periods have come out of the shadows to generate products that are positive in so many ways. From convenience and … Read More