All posts by

Shirley Freeman

Montelle Lights Out collection featured on Lingerie Briefs

Amidst the sultry ambiance of a jazz club, where the dim lights flicker in the final moments of the year, imagine the allure of boudoir-inspired lingerie pieces crafted from soft silver lurex organic lace. The elegant shade of steel grey echoes the urban sophistication, blending seamlessly with the festive air. Luxurious yet understated, these pieces capture the essence of year-end holidays, offering a perfect balance between glamour and comfort,

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By ASI EFROSBreakout Bras showroom in Greenville, SC featured on Lingerie BriefsBehind almost every great lingerie store is a woman with a vision, and for Melissa Thomason, founder and owner of Breakout Bras, that vision was about truth, comfort, and confidence.

Running a Successful Lingerie Business - Melissa Thomason of Breakout Bras Shares Her Secrets

In this Intimate Talks interview, Melissa shares how she turned a small, local idea into a thriving omnichannel lingerie business recognized nationwide. What began as a simple desire to help women find bras that truly … Read More


b.tempt'd It's On cami and shorty featured on Lingerie BriefsThe season of shimmer is almost here and b.tempt’d is giving you a reason to start celebrating early. Introducing two new collections designed to make every moment feel like a special occasion: It’s On for effortlessly elegant daywear, and Room Service for those cozy, candlelit nights in.

Whether you’re dressing up for a holiday brunch, a festive soirée, or simply indulging in a little “me time,” these new launches bring … Read More


The Panache sports bras you already love just got a glow-up… and new names to match their energy: Power, Endurance, Boundless, and Activate!

Panache POWER Sports Bra featured on Lingerie BriefsPOWER — Panache’s award-winning MVP. Designed for maximum support for fuller busts, this bra means business. Seam-free molded cups lift and define, while wide cushioned straps and a racer-back option bring extra stability. Breathable, performance-ready fabric keeps you cool through every move—whether it’s yoga flow or sprint … Read More


Anita Active supportive sports bras featured on Lingerie BriefsOwn Your Workout: Choose Your Perfect Anita Power Bra!

Ready to conquer your next sweat session? The right support is everything, and Anita Active has the power players you need.

For the ultimate defense against movement, choose the Air Control DeltaPad, your secret weapon for Bounce Control. Need serious coverage? Go for the Extreme Control Plus for Full Cup Support. For Fall 2025, these bestsellers arrive in a bold, head-turning … Read More


Montelle Temptation Collection AW25 featured on Lingerie BriefsFrom everyday to extra, Montelle’s new Temptation capsule isn’t just lingerie, it’s a total vibe! Classic black lace with a touch of sand lining for a trompe l’oeil effect gives these pieces a fresh, modern edge that’s equal parts chic and sexy. From everyday bras and panties to the semi-sheer bodysuit and lacy corset, this collection was made to feel effortless, playful, and totally tempting. This stunning new collection launches … Read More


Stephanie Bordas' photography featured on Lingerie BriefsBy ASI EFROS
In this episode of Intimate Talks, I sit down with Stephanie Bordas, acclaimed photographer and founder of Brooklyn Boudoir, to uncover the secrets behind powerful visuals in the lingerie industry.

Getting the Most Out of Your Shoot - Intimate Talks - Asi Efros & Stephanie Bordas, Brooklyn Boudoir

 

Stephanie shares why lingerie is about more than just the product—it’s about emotion, confidence, intimacy, and desire. Through her work, she helps brands tell stories that resonate deeply with their audience.

Stephanie Bordas' photography featured on Lingerie Briefs

Stephanie Bordas is … Read More


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