Everyday essentials just got a little more exciting. Meet Future Foundation with Lace, the same ultra-soft comfort you know and love, now styled with delicate lace details. From pillow-soft cups to stretch microfiber that moves with you, this launch takes the collection you can’t get enough of and makes it feel brand new. Whether you’re lounging, layering, or living your best life, these pieces were made to be your … Read More
Bridal lingerie shopping can be just as magical as choosing the perfect gown. While the idea of a trousseau may feel a bit old-fashioned, many brides still cherish the tradition of collecting special pieces as soon as they’re engaged. At bridal showers, it’s not uncommon for the maid of honor, close friends, and family to gift luxurious lingerie as a way of celebrating the bride’s new chapter. Shadowline’s Silhouette Collection… Read More
Looking for lingerie that celebrates your shape and never skimps on style? Meet Sophia, your new go-to favorite! Crafted from gorgeous lace that blends bold florals with chic geometric diamonds, Sophia is the perfect mix of elegance and everyday wear.
“Designed and crafted for sophisticated comfort, Sophia is a must-have! Smoothing wings, full-coverage and visual impact, she has it all.” – Hannah, Sculptresse Senior Designer
Originally introduced as a fashion … Read More
The Anita Essential collection is a very popular range of comfortable, wireless, and seamless intimate wear known for its breathable fabrics, invisibility, and excellent fit. These delightfully uncomplicated intimates hug every silhouette softly and comfortably. Take a look at the new styles and hues for AW25!
Anita’s new Essential Soft Bodysuit (above) and Seamless Vest Top (below) are designed to fit every body shape beautifully, they feel like a second … Read More
By Dana Donofree, Founder of AnaOno
At AnaOno, we believe that when you feel good, you heal better. For customers preparing for breast or chest surgery—whether cancer-related, cosmetic, or gender-affirming—selecting the right post-surgical garment can make a tremendous difference in both comfort and recovery. As specialty retailers, you are often the ones guiding these conversations and helping your customers prepare for one of the most important times in their lives.… Read More
By ASI EFOS
Interview with Ellen Lewis about Retail & Brand Success… and Lingerie Briefs
Asi Efros welcomes Ellen Lewis Editor‑in‑Chief and Founder of Lingerie Briefs for an insightful conversation about her legacy in intimate apparel and the story behind one of the industry’s most respected voices.
In this Intimate Talks interview, Ellen dives into the evolution of buying and merchandising, her mission to identify quality wherever it lives, … Read More
Life changes, and your bra should keep up! Wacoal’s newest innovation, the Ever Flexing™ Underwire Bra, is specially designed to flex across six sizes, adapting to your body as it changes. Whether you’re navigating weight fluctuations, pregnancy, or menopause, this bra delivers all-day comfort, reliable support, and a fit that moves with you.
From its flexible wire that supports multiple cup sizes, to the accommodating 5-row stretch closure, every … Read More