By ASI EFROS
In this heartfelt interview, Frederika Zappe, a distinguished bra fitting expert at Wacoal Europe, delves into the philosophy of achieving the perfect bra fit. She also speaks about common bra fitting mistakes and shares a few tricks of the trade on how to avoid them.
Freddy Zappe’s journey into the world of lingerie began serendipitously. Approximately 25 years ago, she accepted an entry-level position at … Read More
Panache’s latest addition, the Alice Balcony Strapless Bra is designed with the brand’s renowned expertise in strapless solutions. Featuring a 4-piece cup construction, it delivers exceptional lift and support, ensuring you feel secure and confident even without straps.
This stunning strapless bra is not only wired it also includes boning in the side seams for extra stability. The padded cups create a flattering shape, while the wide silicone elastic along … Read More
The on-trend Blue Heaven colorway brings a stylish flair to Anita’s timeless Clara collection. The Clara feel-good series now features an expanded selection of cup and band sizes for two comfort bras: the three-part cup style 5459 and the seamless style 5859. This series beautifully blends classic femininity with outstanding comfort.
Clara cut & sewn comfort bra style #5459 in new Blue Heaven
Semi-transparent décolleté panels in the … Read More
By ELLEN LEWIS
It’s with great pleasure that we welcome Dominique Intimate Apparel to the Lingerie Briefs Spotlight Partnership. I am so glad that co-owner Kevin Byrnes was so proactive in introducing me to this robust brand. Dominique wasn’t on my radar and that was a definite ‘miss’.
Kevin and his partner, Michael Chernoff, launched the Dominique brand 25 years ago to specifically focus on innovative underwear solutions for every … Read More
Montelle’s popular Nudies silicone edge, no-show panties are now available across the U.S. and Canada!
Nudies panties are available in four must-have styles that are super soft, comfy, and provide full coverage. So smooth and nearly invisible, they won’t show under any outfit. Thanks to their flattering design and small silicone strips, you’ll get a no-show, no-ride fit that stays put. Give thongs a rest – you’re going to be … Read More
Retailers and women alike know that lingerie has an amazing way of showcasing and celebrating a woman’s body. This romantic season, Panache and Sculptresse are rolling out 4 new bra styles that capture the Valentine vibe with colors that embody love.
Allure in Raspberry – Romance is blooming with Allure in Raspberry. Women with a fuller bust have quite a task discovering lingerie that fits well and looks fabulous, but … Read More
By ASI EFROS
In this captivating interview, Ken Natori, President of Natori, reflects on nearly five decades of the company’s remarkable journey. He shares invaluable insights into the dynamics of running a family-owned and operated business, while offering a glimpse into the brand’s evolution, current ventures, and exciting plans for the future.
As the president of The Natori Company, Ken oversees a fashion empire that spans an impressive range … Read More