Bridal Briefs

Annasul Y. Wedding Dress on Lingerie Briefs

Every spring since Maggie Gillette launched her bridal brand, The Giving Bride, I find myself circling back to her collection. Maggie’s focus on this critical lingerie niche and her efforts to keep the line succinct, sophisticated, and tailored locally as well as dedicated to a charitable cause, are much of what the millennial woman seeks when she shops. These elegant understated designs stand out because of their simplicity, a perfect complement for the modern bride. My respect for Maggie’s work goes beyond her brand passion. Appreciation for the entrepreneurial spirit and the creative talent of many of her designer peers, Maggie has taken her journey into luxury lingerie to another level of recognition. Partnering with Alessandra Baker (Alessandra Mackenzie) and Melissa Franchi (Navaeh), she launched The Lingerie Selection Boutique show in 2016 as a way to present capsule brands who wanted to remain specialized and loyal to their design … ...Read more


Simone Perele bridal corset and panty on Lingerie Briefs

It’s no secret that the wedding business in the USA is big, over $50 billion and counting. The bond between lingerie and the bridal industry is indisputable; some brands focused completely on solution intimates for every conceivable dress. Functionality certainly makes a difference and fit perfection is a no brainer. But even more enticing for the lingerie industry is the expansion of the thought process that surrounds this enormous retail opportunity. Weddings are not one day affairs. Think engagement, shower, bachelorette party, rehearsal dinner, the ceremony, reception and honeymoon. I had this dialog several months ago with my colleagues at Simone Pérѐle, mainly because their classic bridal foundations are such a mainstay of their collections and by default, critical to many store assortments. The Simone Pérѐle strapless bras, alone, have long been heralded for their excellence in fashion and form. But, beyond the wedding dress itself, Simone Pérѐle has … ...Read more


my wedding ring Lingerie Briefs

Last December my husband finally convinced me to replace my wedding band. I hadn’t worn it in some time because the simple gold band that I had purchased with him in Florence during our honeymoon (don’t ask) no longer fit comfortably. I am not a person of tradition and didn’t care to spend the money because, after 36 years of marriage, why does it matter? But one day in Cabo last December, he propelled me into a jewelry store “just for fun”. I decided to appease him and try on rings. Fast forward and I finally acquiesced. The most surprising thing: I actually love it, love wearing it; can’t explain it, but it just feels right. I also had the same pre-conceived notion about people who renew their wedding vows. I never saw the point. But here’s what I know now. It’s much more meaningful to celebrate a marriage that … ...Read more


ADORN is a fresh new luxury bridal lingerie brand launching this Spring. I first became acquainted with founder, Adrine Bimanand several years ago when she introduced me to her bridal accessory company, Creative Touch. Her insight into the wedding business led to several blogs that she penned for us here on Lingerie Briefs. Subsequently, Adrine has created a beautiful capsule collection of key styles of wedding lingerie, bras, panties, garters and sleep pieces. Her designs, all executed in luxury laces and silk georgette are modern examples of the underpinnings that a contemporary bride might desire: delicate white intimates embraced in lace with a nod to Swarovski.

Adorn lingerie on Lingerie Briefs

Garter belt from Creative Touch on Lingerie Briefs...Read more


By ELLEN LEWIS

Jane Woolrich corsets on Lingerie Briefs

I know that Russia has been in the news in a not so good way lately, but that is politics.  Of Russian descent, I choose to see the heritage differently. Even though my grandfather was forced to escape the Czar’s wrath at the turn of the 19th century, I prefer to see the culture as an icon of great artistry and romance. It is the extraordinary performances of  rare talent that influences my perception. Think Tchaikovsky, Diaghilev, Pavlova, Bariyshnikov, Nureyev, Dostoevsky, Tolstoy, Pushkin and Chekov to name a few heroes of Ballet, Music and Literature. Now, there is Jane Woolrich Lingerie, recently honored by an invitation to exhibit her collection in Moscow.  Her exceptional reception seems fitting from a culture dedicated to great achievement.  In my opinion, there are few designers whose work captures the original core finesse of lingerie technique quite like Jane’s designs: Calais … ...Read more


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