By ELLEN LEWIS
The synergy between the wedding industry and lingerie design can be summarized by its celebration of femininity and the female form. It inspires artistry and evokes the thrill of anticipation. It demands imagination and the highest standards of design. I’ve been researching this market lately which is growing exponentially. It is interesting to note that many of the trends I encountered were reinforced in the themes permeating … Read More
Today we are pleased to announce the launch of NK IMODE on the Lingerie Briefs Spotlight. Debuting with their Spring 2023 collection of luxurious silk and lace lingerie in four carefully curated sleepwear groups, these styles prove the power of this 20-year-old Canadian brand.
Beautifully crafted slips, chemises, gowns, pajamas, and kimono robes are designed with soft stretch laces, delicate details, and bias-cut draping ranging from XS-XL. But what sets … Read More
By ELLEN LEWIS
My sister used to tease me: “Do any of your readers actually know what you sleep in?” And my response: “Do you have to be a painter to recognize fine art?” After all, merchandising is really a form of curating. Either you have the eye, or you do not. I have always loved the elements of fine lingerie, intricate lace patterns, exquisitely draped fabrics, precious details, and … Read More
By ELLEN LEWIS
I was never enamored with the idea of walking down the aisle in all white. I get the attraction. I know it’s a keepsake. But there’s just a piece of me that can’t accept its one time use. I’d rather buy a horse. (At least I can ride her any day)Despite this attitude, I most admit that I have always been enchanted with wedding dresses. The intricate, … Read More
By ELLEN LEWIS
This season the bridal business is burgeoning. Wedding plans surge as the pandemic subsides. That’s good news for the Intimate Apparel business. As I have said before:
… Read More“There is an alchemy between the Lingerie and Bridal Industries. Both worlds are devoted to the feminine self. The products revealed in this space are about beauty and self-esteem; their purpose to bring pleasure, passion, and gratification to a woman’s
By ELLEN LEWIS
A few weeks ago, I saw this PJ Harlow® image posted on social media and had an Ah Ha merchandising moment which I shared with owner and founder Tina McMillan. PJ Harlow® has always catered to brides. Just scroll through their Instagram and the bridal message appears. But, and it’s an important But, nowhere was there a coordinated statement of the power of the PJ Harlow® bridal … Read More
By ELLEN LEWIS
I don’t even know where to start when describing the Shell Belle Couture bridal brand. It’s an exquisite, showpiece of excellence, a cornucopia of lingerie detail expertly sewn, and a true paradigm of intimate design. In today’s world held hostage by on-line media the Shell Belle Couture campaign imagery sells its story effortlessly. I can vouch that this is all true because I just saw the new … Read More