Bridal Briefs

Bridal Undervention

By Aimee Guthinger

People undergo interventions for a wide range of reasons.  And often, that action promotes positive change.  Lately, I have been considering the idea of an under-intervention, an “undervention” for brides. Or, for that matter, for all of the women who visit our store.

There is a subtle irony in the idea that those hidden undergarments so important to our overall look often reveal more about us than we might think. Remember the infamous panty line from an under garment intended to smooth and contour, that inadvertently cries out for the wrong kind of attention when it is sized improperly or fit inappropriately for one’s body shape? It can be embarrassing, if not humbling. Thus, an “undervention” especially for a bride to be has the power to set the mood and tone for a positive and uplifting transition with little or no risk for exposure which might be … ...Read more


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