Briefs

Celso Diniz photography of Clio babydoll by Francis Smiley on Lingerie Briefs

Years ago, before social media, when my job was inextricably linked to Victoria Secret (a client), the VS catalog was a mail order lingerie bible. Born and raised in a department store brick and mortar world where hanger appeal dictated product decisions, learning an entire new set of merchandising rules for catalog sales was enlightening. The picture was everything. VS would develop and place orders with us. Then they would … Read More


PJ Salvage Anniversary Print Flannels on Lingerie Briefs

The very first lesson I ever learned as a merchant was the pursuit of the key item and how to maximize its potential. The term “key item intensification” became a maxim for good retail practice. Identifying a product and expanding its exposure while eliminating styles trickling along in sales is the mark of a savvy buyer. This practice carries through to the wholesale venue. It takes only one great item … Read More


AIKYOU bras for A cups on Lingerie Briefs

Recently, I finished listening to the American Biography, Hidden Figures. It is the story of three brilliant African-American women whose work at NASA served as the brains behind one of the greatest accomplishments in American History: the launch of John Glenn into space.  Many of you may have seen the movie, which was extremely well done. But, the book delves far deeper into the lives of these women, the enormous … Read More


Hanky Panky 40th birthday celebration on Lingerie Briefs

For the 40 + years since I began my career, I have lived by the credo that communication is the key to success and that relationships matter. In business this philosophy is, in my opinion, the formula for longevity. Last week I attended the 4oth birthday celebration for Hanky Panky at the West Edge on the Highline in NYC. The party was given by partners Gale Epstein and Lida Orzeck … Read More


It’s peak swim season. The Miami swimshow is happening as I write. So how appropriate that Alison chose to feature swim designer Louis Réard this week in our Gallery.  Réard, the inventor of the “Itsy Bitsy Teeny Weeny Bikini” during WWII, is having coming back as his iconic brand makes an entrance for the 2017 market. SEE and READ more HERERead More


My daughter Kate never intended to become a figure skating coach. She attended top academic colleges in the Northeast, eventually receiving her MFA (Master of Fine Arts). Her dream was a career in art. Skating was her passion. But life happens and a melting job market led her to an ice rink.  She stayed because she’s good at it, despite the fact that some question the purpose of her academic … Read More


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