Briefs

Scantilly Lingerie The New SExy Campaign on Lingerie Briefs

I have a love-hate relationship with Facebook. When it launched during my son’s freshmen year in college, I found the concept intriguing. I am a huge proponent of communication as a tool. It opens many vistas, but then Facebook exploded. To me, it was teaching a whole generation the wrong definition of sharing long before they could possibly grasp the ramifications of over exposure on the internet.  But, like all … Read More


Be Strong Be Beautiful campaign from Bluebella Lingerie on Lingerie Briefs

I discovered a new brand at Curvexpo NY last week, mainly because Easton International now representing them in the USA, insisted I take a look. Thank goodness I usually listen to them. Bluebella, the UK based lingerie company founded in 2005 by Emily Bendell, represents everything we, at Lingerie Briefs, hope for in our quest to support women’s self-esteem. Girls deserve to compete on equal levels without ever compromising … Read More


Marlies Dekkers on Lingerie BriefsMarlies Dekkers

Fashion ideas come from so many different places and how they inform design is what makes the creative process so interesting. Sometimes, it’s all about the message. There are so many mainstay businesses that are critical to the retail experience. They are the margin builders. But new direction can keep these essentials fresh. Again, I must reiterate that I did  not see the entire market offer at Curve … Read More


COL-CHRISChristine Lingerie

Curve NY was, as always, a 3 day marathon of appointments for me. I missed a few interesting brands and worst of all, lost my notebook containing two full days of notes. Not to worry, resurrection is imminent as I make contact with each company whose input is somewhere in a NYC taxi cab.

Curve is a giant gallery of brands and my preference is to curate trends … Read More


1CydCharisse_SilkStockings

In today’s Gallery, Alison recalls the feminine sirens who reigned between the late 1940’s and early 1960’s. Her blog showcases some of the iconic lingerie influences found on screen and print during this Golden Age. This piece pays homage to vintage intimates and their impact on modern design. READ and SEE more. . . .Read More


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