Briefs

There are certain bras that have their day in the sun and then there are those that are forever remembered for their impact on the lingerie industry. In the process of writing a piece on the curvy business for the July issue of Creations, I asked Dan Koch, owner of the iconic Town Shop in NYC the following question: “Dan, in your opinion, what was the best selling bra in … Read More


ivette330x431xportada1402aWe are particularly pleased to announce that Ivette Bridal, the Spanish based wedding lingerie company has joined our Lingerie Briefs Spotlight partnership. I was introduced to this luxury brand last fall when the Valens group showed me this beautiful product. Designed and produced in Ivette’s Spanish atelier and constructed with the finest European materials, each piece is an intimate treasure. We believe that they fit seamlessly into our Spotlight … Read More


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I’ve been doing a lot of writing lately about the surge in curvy and plus size intimates, and I will continue this trend, because frankly, a great deal of the innovation in the market is surfacing from this venue. But today, I want to focus on another consumer need, currently neglected by the fast volume business predators unwilling to nurture and savor a very important niche in the Lingerie business, … Read More


bather admiring herself in the water watercolor by Renoir

I am researching an article now for the July issue of Creations Magazine. The theme: the rising tide of the Curvy market and the potential of the emerging Plus size category in Intimate Apparel. The subject choice is close to my heart, but more about that later. What lassoed my attention is the constant noise in the media. Unafraid to say anything that comes to mind, the conversation about … Read More


I met Tina McMillen almost 5 years ago, right at the height of the recession. She had started a business in “retirement” that had, to her complete surprise exploded from the onset. Shipping feverishly from her garage, she embarked on an entirely new career with her PJ Harlow brand.  We hit it off, two women at a certain life crossroads, interested in beauty, comfort and simplifying our lives and finding … Read More


In Bloom’s Dynamics

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Having a conversation last week with my daughter on what makes art truly art, we disagreed on a major point: Does a work need to be museum worthy to be recognized as Art? She (and I admit, sometimes I do too) believes that the commercial aspect of the field has re-directed the focus and the quality of what collectors value. I think that if a piece of work brings the … Read More


Ludique-Abyss-Bikini-smToday, Empreinte Lingerie joins our Spotlight Partnership, a very special moment for me. I know, first hand, that these intimates are the answer to every large cup woman’s fashion dreams. From the very first time I tried the iconic Melody molded lace cup bra, I was enthralled. Worth every penny from design to engineering, Empreinte bras are an investment in self esteem.  The brand, a powerhouse presence globally, has made … Read More


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