Briefs

Featured Writer ~ Ali Cudby

tulipsAli Cudby tackles the essence of Branding in a new series beginning this week in our Retail Briefs column.

Branding is a lingerie store’s greatest opportunity to create the go-to experience every retailer wants its customers to enjoy. It is also one of the greatest challenges in building a successful business. Too many stores lose customers – and sales – by having branding that misses the mark. … READ MORERead More


 Shell Belle Couture Speak Easy silk crepe de chine pajama on Lingerie Briefs
There is always emerging talent percolating in the Intimates market and I watch very carefully to see which labels appear to have “legs”.  I tend to wait to see who survives several seasons, ships on time, develops new product with continuity and has a focused vision with customers returning for more.  Those are the collections I like to highlight, because, in fact, they appear to be establishing themselves as true … Read More


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Despite all my global travel, I had never been to San Francisco.  Now, my son has relocated there and I had a perfect excuse this weekend to take a detour on the way to see clients on the West Coast.  He lives within striking distance of the Golden Gate Bridge and since this is an anchor of this charming city, he was very anxious to show it to me in … Read More


September ~ OCNA & Belabumbum

September is here.  Hard to believe how time moves on.  September is a very melancholic month for me.  My beloved friend and sister in law, Celeste died several Septembers ago from cancer.  Having ferried her through the 5 year fight to endure, I learned a thing or two about women suffering through this deadly scourge.  Our industry pays special attention to breast cancer, which is fitting and admirable and will … Read More


christine vancouver ss14

Yesterday I got caught in a flash flood here in Connecticut. I was taking a riding lesson when a wicked downpour exploded over the ring. Thunder and lightning forced an immediate dismount.  By the time we got the horses back to the barn, there was water everywhere and rising fast.  We took refuge in the hayloft to wait it out.  That storm defies the fact that summer is over even … Read More


humphrey-BogartUp in NH last week visiting & working with Shirley, we took the Portsmouth Harbor tour for a short reprieve.  Passing by the now defunct Portsmouth Naval Prison, the infamous brig where Humphrey Bogart is rumored to have spent a brief respite, I got to thinking about his illustrious career.  I am not much of a TV or Movie fan, but those old black and white films where he exudes … Read More


Panty Heaven ~ Wacoal

838241_834241_Nude_0702_r3-blgIn my continuing post wrap of the recent Lingerie market events, I want to share one more story about a panty that may not be exactly “new” but is definitely “tried & true”. After all, these shows are about the pursuit of fashion, fit and profit and I believe the B-Fitting underwear collection from Wacoal answers this call.  I never would have entertained the notion of a one size panty … Read More


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