Briefs

BRIEF ALERT! Red Daisy

This Week’s Intimate Discovery: An Inspirational Brand Debuts in the Intimate Active-wear.

My discovery of Red Daisy™, the nascent intimate active brand, is more than a mere coincidence during this month’s highlight on Breast Cancer.  This sophisticated sports collection, conceived by Phylise Sands in honor of both her sister and mother’s fight against this debilitating disease, is dedicated to funding research 365 days a year to this ongoing battle.  Launching at retail this … Read More


One year ago this month, I lost my sister-in-law to Cancer.  I had an unlikely friendship with Celeste.   She lived a rural lifestyle in the Adirondack Mountains while I sought the global pulse generated by my NYC base. We steered through 35 years of family trials and tribulations together forming a filial bond. But when Celeste was 47, she was diagnosed with Breast Cancer and I was confronted with the potential of death.  I was … Read More


BRIEF ALERT! barbara PARIS

This Week’s Intimate Discovery: A Quintessential French Brand Renews Itself.

When I was young, I was infatuated by everything French.  I learned the language, studied the art, lived there for a brief respite and was particularly pleased that my career required travel to Paris for the sole purpose of looking at exquisite lingerie.  My first stop on every shopping excursion was always Bon Marché, a great microcosm of the crème of the French Intimate … Read More


I wasn’t much of a football enthusiast in college; I never really grasped the devotion of these obsessed fans.  But then my son, in his sophomore year at Boston College managed to persuade us that tailgating was a rite of passage and we, as his parents, should take responsibility for abetting this tradition.  So for several years, we motored to Boston to take part in the home game revelry nurtured on campus by a contingent … Read More


This week’s Intimate Discovery:  Talent Forges Innovation in Lingerie E-Commerce

What appeals to me most about the BareNecessities.com website is the natural symbiosis that I feel as a lingerie merchant to this brand.  Their mission to provide the highest quality product assortment at the best value parallels my quest to bring clarity to the Intimate Apparel marketplace.  Firmly ensconced in the highly competitive Lingerie venue offered on the Internet, BareNecessities.com has remained on the … Read More


I flew to Paris from NYC on one of the first flights out after September 11, 2001.  Many of my colleagues opted not to travel and I understood.  But for me, I have always lived by the credo that when a bully strikes, it’s important to stand tall.  Taking off from JKF, we flew over the still smoldering destruction in lower Manhattan and turned east around The Statue of Liberty.  There she stood, … Read More


BRIEF ALERT! Forty Winks

This week’s intimate discoveryA Fresh New Boutique Offers a Great Escape

From the first day I started my retail career, the mantra “location, location, location” was drummed into my head.  So when I was in Boston last week and decided to take a side trip to Cambridge to visit Forty Winks, a wonderful lingerie boutique located in Harvard Square, I knew exactly why this store has been so successful in its … Read More


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