By ELLEN LEWIS
Curve NY
This Intimate Apparel Market has gone hybrid. To be very honest, it’s more complicated to preview in this post-pandemic era. The multi-faceted lingerie show landscape is now present in New York, Los Angeles, San Francisco, and Montreal. Add to this smorgasbord the plethora of virtual options and we have more venues for brand review than ever before. It’s a two-edged sword. More travel for the … Read More
It is the complexity of design blooming in Lise Charmel’s French atelier that sets the brand’s creative vision apart. This month, the Aveu en Fleurs Collection, reminiscent of a bountiful summer rose garden, will deliver to stores. A 15-piece arrangement of six bras, 5 panties and 4 lounge pieces, are intricately crafted into a lush lingerie bouquet of color, print, embroidery, and silk satin. The deep color palette, pink, fuchsia, … Read More
By ELLEN LEWIS
FIRE
The reason I am always drawn to the Clo Intimo brand is because of the stories behind each collection. Clo’s ability to use these tales to amplify best-selling styles from new perspectives exemplifies a merchandising acumen perfectly in sync with the current marketing trends.
This season, the design inspiration is founded in natures four elements: fire, earth, air and water. This narrative is particularly meaningful to … Read More
Photographed by BECKY YEE
Dorina
The lingerie styles in this exclusive fashion editorial photographed by Becky Yee create an enigma. Skin-colored intimates attempt to conceal while still revealing. It’s one thing to be completely nude, but the hidden mystery of just a little something left to the imagination is even more appealing. In effect, it is an evocative suggestion of what lies beneath. It is subtle exposure, enhanced by the … Read More
The following post by guest writer Allie Cooper taps into the evolution of the Victoria Secret business. I always hesitate to cover VS because I worked with them (as clients) for 14 years of my career. I respected them as merchants despite the challenges sometimes presented by their corporate code. When they missed the cultural pulse several years ago and other writers called them out, I knew that they would … Read More
A star is born. Freya Lingerie showcases a dynamic bra and panty show with their newest headliner, the Snapshot Star collection. Think summer light, honeysuckle yellow and breezy nights. Designed in a sheer embroidered mesh with an elongated apex and star charms at center front, this style highlights the brands contemporary pulse. Engineered with all the hidden details that provide the famed Freya fit, it is available for sizes 28-38, … Read More
By ELLEN LEWIS
When it comes to color diversity, no brand makes the statement quite like Hanky Panky. The rainbow of choices, particularly in their parade of underwear, is legendary. Color is rooted in the company’s DNA. That is why, this month, in celebration of Pride Month, Hanky Panky has joined forces with Switch n’Play, a Brooklyn-based drag and burlesque collective to create the Pride Collection. Anchored by … Read More