By ELLEN LEWIS
Cucone
For the past few seasons, Lingerie Briefs has been curating an indie design gallery for Curve NY. Based on the past success of this initiative, this summer we are pleased to continue The Lingerie Briefs Salon with Curve at the Javits Center from July 30-August 1. Currently emerging online and in social media these brands speak to a range of styles including playful, casual, sexy (at … Read More
Who doesn’t love the look and feel of satin and lace? Shadowline’s newest collection, Rochelle Satin delivers on all levels. Made with their signature 100% Polyester Satin Charmeuse, these three pieces – a camisole, half slip and full slip are all perfectly cut on the bias for a fabulous fit.
The Rochelle Satin Camisole can be worn alone or with the matching half slip (as shown above). Featuring beautiful, … Read More
By ELLEN LEWIS
This is a story about Bloomers Intimates and the Ah Ha moment that gave birth to this new panty brand. It all started when founders Dr. Shaula Yemini and her daughter Noa Arias were folding laundry in their home during Covid. Picking up a pair of tattered lace underwear, Shaula lamented that she wished she could find feminine panties that would actually fit and be comfortable for … Read More
By ELLEN LEWIS
It’s always been my belief that communication is the key to any positive partnership. It’s not only about the rapport between two people, but also the rapport between a individual and a product. As far as I am concerned, these tête à têtes often resolve into years long relationships and sometimes great friendships. Thus, is the case with Sarah Carter, owner of SF Showroom in San … Read More
By ELLEN LEWIS
Sports Bras were already a distinctly American lingerie business driver prior to the Pandemic. But the shift in priorities precipitated by that phenomenon catapulted the category into another volume dimension. Lucky were the brands who previously staked a claim to this terrain. The plethora of companies actively pursuing sports and activewear apparel is extensive. Because Lingerie Briefs plays specifically to an Intimate Apparel audience, this post focuses … Read More
If you look up the meaning of essential in the dictionary, you will read the following: something of utmost importance: basic and necessary. What a perfect definition for a bra. For most women, a bra is indispensable. It could be worn for a bounty of reasons, but when it comes to basics, Natori Lingerie has rounded up a stable of styles that meet a multitude of elemental lingerie needs. Nine … Read More
By ELLEN LEWIS
Fourteen years ago this month, I launched the Lingerie Briefs Brand with a blog about a horse and the Wacoal Simone Maximum Impact Sports Bra. Happy Anniversary to us both! The story was titled ‘State of Grace’. The metaphor was/is clear. Horses make me feel free. This bra provides the support I need when I ride. It’s all about the freedom that comfort provides. I searched … Read More