The Wirefree Dream Bra (32-40, D-H) and Matching Brief (S-XXXL)
This fall Montelle Intimates transforms its bestselling styles into luxury essentials with a new, rich, earthy hue; Woodrose. This shade, defined by experts as the color of connection, comfort and harmony, is a perfect statement of the brand’s ideology: feminine functionality.
The Myla Cup Sized Bralette (28-42, D/E & F/G) and Brazilian Brief (XS-XL)
Montelle combines this chic color with … Read More
By ASI EFOS
Interview with Ellen Lewis about Retail & Brand Success… and Lingerie Briefs
Asi Efros welcomes Ellen Lewis Editor‑in‑Chief and Founder of Lingerie Briefs for an insightful conversation about her legacy in intimate apparel and the story behind one of the industry’s most respected voices.
In this Intimate Talks interview, Ellen dives into the evolution of buying and merchandising, her mission to identify quality wherever it lives, … Read More
Life changes, and your bra should keep up! Wacoal’s newest innovation, the Ever Flexing™ Underwire Bra, is specially designed to flex across six sizes, adapting to your body as it changes. Whether you’re navigating weight fluctuations, pregnancy, or menopause, this bra delivers all-day comfort, reliable support, and a fit that moves with you.
From its flexible wire that supports multiple cup sizes, to the accommodating 5-row stretch closure, every … Read More
By ELLEN LEWIS
WHY SUPPORTING THE UNDERFASHION CLUB MATTERS
Recently, I interviewed three women, ages 24-27, for a webinar I am planning for The Underfashion Club where I serve on the Board of Directors. This 67-year old non-profit organization is a cornerstone of the Intimate Apparel and Underwear Industry. Our webinar will explore how Gen Z shops, their relationship with social media and how they perceive their future careers. Why … Read More
Wondering which strapless bra will work best for your shape and outfit? Panache and Sculptress have you covered with the perfect solutions for every style, occasion, and need! The Dana Strapless is a great go-to if you wear a fuller band and cup. Looking for a smooth, seamless look? The Panache 365 does the trick beautifully. And if you have a smaller band with a fuller cup, the Alice Strapless … Read More
By ASI EFROS
In this powerful interview, Anne Meunier — International B2B Director at Love to Love — shares how the brand is transforming the conversation around pleasure, intimacy, and self-love for all genders, bodies, and stages of life. (See entire interview video below)
Q. In your view, how has society’s perception of sexuality evolved in recent years?
A. We are witnessing a real evolution — even a revolution … Read More
Meet Teaberry… the charming new shade in the beloved Carmen Polka-Dot collection! Warm pink with subtle red undertones adds a cozy, elegant pop to your lingerie lineup. (Carmen in the new Teaberry hue is available early August – pre-order now! Many other colors are in stock.)
The Carmen full-coverage bra is all about comfort and shape. With 4-part underwire cups and lightly padded side support, it offers a flattering … Read More