Briefs

By ELLEN LEWIS

Hanky Panky Daily Lace as featured on Lingerie Briefs

To this day, no panty has reached iconic status equal to Hanky Panky’s legendary Signature Lace Thong.  Dubbed The World’s Most Comfortable Thong®, this icon holds holy grail status in women’s wardrobes worldwide. It’s renowned lace fabric, 40 years old and still going strong is the backbone of the brand’s bestselling collections.

Hanky Panky Daily Lace as featured on Lingerie Briefs

As the intimate apparel industry enters a new global order, Hanky Panky answers the famed question “What becomes a legend most?”. The response: sustaining success and embracing change. The challenge: maintaining the assets that created notoriety without compromising style, technique, or quality.… Read More


By ELLEN LEWIS

Dita Von Teese overwire bra at the Underpinnings Museum as featured on Lingerie BriefsDita Von Teese overwire bra

Recently, I was contacted by Summer Lee, guest curator of The Underpinnings Museum. She asked me if I would be interested in seeing their new digital exhibition, “Incendiary: A History of Red Lingerie”. Examining the fashion and social perceptions of the color red in European and American women’s lingerie, this presentation will be available to view on Valentine’s Day.

Marika Vera Knickers at The Underpinnings Museum as featured on Lingerie BriefsMarika Vera Knickers

I was intrigued not only by the subject, but the mission of the Underpinnings Museum itself.… Read More


Parfait Lingerie Mia Dot bosy suit and bralette as featured on Lingerie Briefs

Parfait’s newest collection is designed to celebrate women of all sizes, whether they are hanging out or stepping out! Our lingerie is always there for all women whether they are out on the town with their besties, or feeling cozy, sexy or romantic in the comfort of their own home.

Parfait Lingerie Elissa bustier as featured on Lingerie Briefs

Step Out in Style: Elissa Bustier

Perfectly fit for stepping out in style. Dress it up or dress it down! Now available in extended sizing up to an H cup (UK) and K cup (US).

Parfait Lingerie Elissa bustier as featured on Lingerie Briefs

Parfait Lingerie Elissa bustier as featured on Lingerie Briefs

Romance in Bloom: Cameo Rose

Romance is in bloom with our gorgeous Mia Dot Bodysuit and Mia Dot Bralette, now available in our gorgeous neutral, Cameo Rose!… Read More


By ELLEN LEWIS

Bordelle Lingerie as Featured on Lingerie Briefs

Trepidation, Anticipation and Evolution: the 2022 trade show season resumes with the opening of several expositions beginning this weekend (2/6 – 2/7) with a Private Showing in Los Angeles at the historical Culver City Hotel in Culver City, California. Initially conceived as a collaboration between sale’s reps and brands in order to meet production deadlines, it is being spearheaded by Samantha Chang’s Evolution Concepts Platform. 55 labels will be participating including brands represented by Easton International, Absolutely Lingerie, Ivana Nonnis, Sarah Carter and Valerie Hambas.… Read More


By HOLLY JACKSON

Just a Corpse ballet and dance inspired apparel as featured on Lingerie Briefs

It became clear this past autumn that gyms in my area weren’t going to be a good idea for a while. I used the time as an excuse to pick up my favorite form of exercise: ballet. I’ve eased into taking six classes a week and thinking about taking the exam for pointe in the summer, so I’ve also acquired a ton of dancewear and leotards. In fact, I’ve bought far more leotards than I have actual lingerie over the past six months.… Read More


By ELLEN LEWIS

Timpa Alice demi bra as featured on Lingerie Briefs

I thought it might be an per pro time to revisit some oldies but goodies, lingerie so tried and true that it stands strong through multiple market calamities. This time it’s all about Timpa’s Alice demi bra, a brand bestseller since the 1990’s. Specifically cut for small cups, it has garnered an iconic stature for women sized from 32-38, A-D. Designed in an extra soft stretch crochet lace and without any seams, fans call it magical. Also available are the matching brief and Brazilian thong.… Read More


Maison Lejaby Nufit Garden Collection as featured on Lingerie BriefsSunflower and Nufit Garden

This season Maison Lejaby embarks on a powerful journey of feminine self-discovery with a robust field of new, rejuvenated, and timeless lingerie collections.  Saturated in a range of twenty-two joyful colors these groups celebrate the brand’s optimistic and uplifting  attitude. Invoking Lejaby’s belief that lingerie must be simultaneously “demanding and delicate” each style is designed to insure comfort, creativity, sensuality, and support.  In its quest to satisfy a growing audience of women, Maison Lejaby is now available in a scope of sizes from 32-42, A-H cups and XS-XXL.… Read More


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