By HOLLY JACKSON
It became clear this past autumn that gyms in my area weren’t going to be a good idea for a while. I used the time as an excuse to pick up my favorite form of exercise: ballet. I’ve eased into taking six classes a week and thinking about taking the exam for pointe in the summer, so I’ve also acquired a ton of dancewear and leotards. In fact, I’ve bought far more leotards than I have actual lingerie over the past six months.… Read More
By ELLEN LEWIS
I thought it might be an per pro time to revisit some oldies but goodies, lingerie so tried and true that it stands strong through multiple market calamities. This time it’s all about Timpa’s Alice demi bra, a brand bestseller since the 1990’s. Specifically cut for small cups, it has garnered an iconic stature for women sized from 32-38, A-D. Designed in an extra soft stretch crochet lace and without any seams, fans call it magical. Also available are the matching brief and Brazilian thong.… Read More
Sunflower and Nufit Garden
This season Maison Lejaby embarks on a powerful journey of feminine self-discovery with a robust field of new, rejuvenated, and timeless lingerie collections. Saturated in a range of twenty-two joyful colors these groups celebrate the brand’s optimistic and uplifting attitude. Invoking Lejaby’s belief that lingerie must be simultaneously “demanding and delicate” each style is designed to insure comfort, creativity, sensuality, and support. In its quest to satisfy a growing audience of women, Maison Lejaby is now available in a scope of sizes from 32-42, A-H cups and XS-XXL.… Read More
By ELLEN LEWIS
Merchandising instinct: It’s an undefined presence that niggles your gut suggesting the emergence of an idea about to catch fire. It has successfully guided my decisions for my entire career. For the past several years it has been the growing presence of the men’s lingerie business. And when I say lingerie, I do not mean underwear exclusively. Being an American daughter of the 70’s and married over 40 years to a plaid shirt, Costco kind of guy, this concept probably entered my airspace when it did only because of my profession.… Read More
By ELLEN LEWIS
When Curve asked me if we might be interested in hosting a Lingerie Briefs Designer Salon at the New York show from Feb 27 to March 1, I was intrigued. My initial thoughts: we could create a Gallery of entrepreneurial brands, similar to the very popular Designer Gallery on our digital platform. Although our brand mission is to curate the entire Intimate Apparel Marketplace, I have always been a cheerleader for the “little guy”. What I mean is the designers and shops that can’t compete with the “big guys” like corporations and big box stores.… Read More
Photographed By BECKY YEE
In just a few weeks 1/6 of the world’s population will celebrate Chinese New Year. The annual holiday kicks off this year on Feb 1. Everyday activities are paused as the population begins several weeks of festivities. The color red will be front, and center highlighted with gold as the Chinese people commence their annual jubilee, this time in honor of the tiger.
Red is a very important color for Chinese people. It symbolizes good fortune and happiness. It’s an auspicious color theme.… Read More
By LINDA DYETT
For months now (maybe years), I’ve longed to profile La Fille d’O, the most daring, visionary, body-savvy, fit-savvy, and also fashion-savvy among today’s avant garde lingerie providers (and there are plenty of them). Whatever you think underwear is supposed to be, this indie Belgian lingerie wholesaler-etailer-retailer is here to dispute your premise. Yet I hesitated to write it up. La Fille has so much going on—an electrifying inventory that re-prioritizes the erogenous zones and tests their limits–that I was left stymied. What to include?… Read More