Briefs

“WE GOT A FEMMY DUDE!”

By TINA WILSON

Underfashion Club Femmy awards 2022 as featured on Lingerie Briefs

Disruption, the value of accurate information, the powerful unity of family, charitable giving and impending fame, those were the words on everyone’s lips at the Underfashion Club Femmy Gala on August 2, 2022, held at Cipriani 42nd Street. It was a glorious soiree and those of us who are club members were beaming proudly!

Underfashion Club Femmy awards 2022 as featured on Lingerie Briefs

Our hosts were the outstanding group BETTY, comprised of three women with … Read More


By LINDA DYETT

Le Petit Trou from Azaleas in NYC as featured on Lingerie BriefsLe Petit Trou

Full disclosure right at the outset: I’m a lingerie aficionado who happens to live a tantalizingly short block-and-a-half away from an absolutely knockout-terrific underthings store—Azaleas, located in the heart of New York’s East Village. The ultimate indie retailer, this is a white-walled intimates general store—a Downtown lifestyle mart filled with essentials and esoterica that takes its cue from and is a perfect … Read More


By ELLEN LEWIS

Natori pajamas as featured on Lingerie Briefs

Josie Natori launched her eponymous brand 45 years ago, just six years before I entered the Lingerie market. Even then, the Natori collections had already staked a claim in the Intimate Apparel business. The reason is simple. It is beautifully executed, uniquely designed, always original, an ode to feminine comfort, elegant and glamourous. The concept of lifestyle dressing is rooted in Natori’s creative ethos. Intimates, sleepwear, loungewear, … Read More


By ELLEN LEWIS

Evelyn & Bobbie Evelyn bra with EB Core™ design, a leading edge co-molding technology as featured on Lingerie Briefs

Evelyn & Bobbie, my best bra friend particularly through the pandemic, has done it again. With the launch of Evelyn, the 3rd and newest iteration of their revolutionary bralette construction, they have hit another retail bullseye. Of course, I have tried it. I am a huge fan of the Defy and Beyond styles.

All of Evelyn & Bobbie’s bras are created with a FULLY Patented … Read More


By ELLEN LEWIS

Beloved Intimacy Serum, Vaginal Lubricant as featured on Lingerie Briefs

Grace and Frankie. This Netflix sitcom was my guilty little pleasure for 7 seasons. It has become a mission statement for many women over 50. I regaled at the antics of these two octogenarians whose lives, when turned upside down, found personal empowerment in their unexpected bond. One of my favorite storylines was their entrepreneurial efforts to launch a line of vibrators specifically designed for women of … Read More


By ELLEN LEWIS

Aubade Men's Boxers as featured on Lingerie Briefs

When I saw this Tarot card print on the Aubade X Camille Lacourt men’s boxers at Curve, it conjured up the confluence of events that led me to meet my husband, Gerard, 46 years ago. On a return trip from Philadelphia, one day earlier than planned, we sat together on the train. I noticed him and he noticed the Tarot books I was carrying. I was 25 … Read More


By ELLEN LEWIS

samantha chang as featured on Lingerie BriefsSamantha Chang

Evolution is a jewel in the crown, an elegant display of boutique brands. I had intended to combine the Evolution NY and Curve NY  show into one market report. The insights are not that different. I have over 600 images that reflect this point. However, even edited down, there are just too many for one post. Two shows in separate locations proved a bit  challenging … Read More


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