By ELLEN LEWIS
There is nothing quite like the live interplay between people and product. For a merchant, discovery is energizing: a promise of profit and inspiration. But Covid19 has interrupted all of this, forced us to reexamine priorities and to envision new paths to success. How serendipitous, that Curvexpo was already researching a brand-new approach to their physical trade show when the pandemic hit and abruptly shut down our … Read More
By ELLEN LEWIS
For the past few weeks, I have had the urge to highlight On Gossamer’s mesh panties. I’ve written about them before for a bevy of reasons, one of which is that they are a mainstay in my dresser drawer. I have had them on my mind lately because during the past few months, they have been a saving grace in my underwear wardrobe. I wore them … Read More
By ELLEN LEWIS
Re-imagining the future when the world tilts is not an easy challenge. Buyers and brands have been forced to pivot to survive. There are new rules of engagement percolating in the market, web-based initiatives to enable businesses to move forward.
This is what Samantha Chang has done for our Lingerie Community. This week, she launched the Evolution Concept … Read More
By ELLEN LEWIS
How does a young woman with pre-med aspirations end up as one of the more successful “Indie” designers, thriving during an international pandemic? Meet Kristin Bear, creator, and owner of Kilo Brava Lingerie. She has been on my radar ever since she launched the brand in fall of 2019. Her initial collections stand out, not only for their quality, but also for their cultural integrity. … Read More
By ELLEN LEWIS
I am in awe of the Calida brand, their message, and their incredible merchandising platform. Ever since I first highlighted the The Cradle to Cradle Certified™ I Love Nature t-shirts in 2018, I have become more and more enamored of the superior sustainable programs that the company supports. Calida is an iconic brand, 80 years young, a mainstay of many intimate apparel retailers worldwide. Full … Read More
You may remember that Emma Harris gave a sneak preview of the first of her AW20 lines in March – then Covid 19 hit. The British luxury lingerie and loungewear designer, who has her own atelier based in Ilkeston, Derbyshire, responded to the crisis by promptly turning her hand to producing much needed scrubs for Britain’s NHS.
She also found time to launch a Lockdown Loungewear collection, Anais, designed … Read More
By ELLEN LEWIS
Timing is everything and no statement could be more prescient apropos Triumph Lingerie and their new Fit Smart Bra. Launched early 2020 on the cusp of Covid 19, it is a revolutionary wire free design that adapts instantly to a woman’s breast shape and promises ultimate comfort all day long. Wire free bras have been surging in the Intimate world, even before the ‘work from home’ … Read More