Briefs

By ELLEN LEWIS

Aubade at Salon International de la Lingerie featuring artist Hang Wei as seen on Lingerie BriefsAubade

Last week, post Paris shows, I recapped my impressions of Interfilière , which focuses on color, prints, materials and major messages that will affect Intimate Apparel design in the future. The exposition takes us into the 2021 design timeline. Today, I zero in on the Salon International de la Lingerie, which runs in tandem with Interfilière and targets actual product ready for the AW 2020 … Read More


By ELLEN LEWIS

Recap of the Interfiliere Jan 2020 show in Paris as featured on Lingerie Briefs

Reviewing last years recap of the Paris Interfilière Fair, it is quite evident that this year the message has not changed. It has only intensified. The critical movement in fashion is sustainability and the challenges for the Lingerie Industry are substantial. This exposition emphasized the importance of technology for every material that informs Intimate Apparel development. Wrapped together with this global quest is the heightened priority … Read More


By ELLEN LEWIS

Evelyn & Bobbie Beyond wirefree patented bralette as featured on Lingerie Briefs

The Evelyn & Bobbie Defy Bra has changed my life. No exaggeration from a woman who has spent her entire adulthood waiting to get home in order to remove my bra. I am a 36G and the bralette revolution has basically passed me by…until now.

When brand founder Bree McKeen sent me a sample last spring, I told her she was wasting her time. But of … Read More


By ELLEN LEWIS
Entrance to 2020 Paris Lingerie Shows as featured on Lingerie Briefs
I’ve just returned from Paris having attended The Salon International de la Lingerie and Interfiliere expositions. As always, we will have an extensive overview published on Lingerie Briefs in a short time. But because Curve New York has moved its dates from late February to 2/4-2/6, timing does not allow me to adequately retrieve, organize and recap all the information I absorbed. (And my grandson’s presence for … Read More


Curve Evolves

By ELLEN LEWIS

Curve NY is 2/2-2/4 at the Javits Center as featured on Lingerie BriefsIn the past 10 years, lingerie trade shows have become more and more critical to my market analysis. In a very limited time, I can touch and feel product and be exposed to new directions that will steer the lingerie industry in the near future. When I was a buyer the Apparel markets were much more robust, a large stable of brands in showrooms dedicated to their … Read More


By ELLEN LEWIS

It’s cold, grey and dreary in New York and it basically has been more of the same since I returned from Cabo San Lucas in mid December. I miss my Mexican happy place. This image of the sky over my house sent by a well meaning neighbor does not do the trick. I need a shot of spring, a bolt of color, something to get excited about. … Read More


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