Briefs

By ELLEN LEWIS

Natori Lotus pant as featured on Lingerie Briefs

Natori’s Lotus Flower Sleepwear Collection caught my attention the moment I reviewed it but, I did not know why. Sometimes, when I write about Intimate Apparel, I am not sure from where my inspiration comes. So, I looked up the meaning of the Lotus flower and found this statement:

“The Lotus flower is regarded in many different cultures as a symbol of purity, enlightenment, self-regeneration and rebirth. … Read More


Lise Charmel Invitation Sexy Collection as featured on Lingerie Briefs

There was a time in the Lingerie vernacular that merchandising very sexy intimates was relegated to the holidays with red and black as the calling cards. But times have changed, and provocative lingerie has emerged as an everyday go-to choice; particularly this year. The consumer desire for dressing up (or perhaps I should say, dressing under) has accelerated. That’s why we chose to highlight Lise Charmel’s Invitation Sexy collection as … Read More


Anita's Momentum Sports Bra in electrifying metallic pink featured on Lingerie BriefsAnita’s extremely resilient Momentum Sports Bra features an extroverted, shiny outer material in electrifying metallic pink. This best-selling, high-end performance bra is an all-round fusion of active wear and fashion. Extremely breathable, stretch mesh fabric is at both sides in the back for an extra-light feeling of breathability and comfort. Also, the inside lining made of moisture-absorbing terry cloth.Anita's breathable Momentum Sports Bra in electrifying metallic pink featured on Lingerie BriefsThe seamlessly formed, extra-soft cups not only reduce the bust’s movement … Read More


The World of LOU Lingerie

By ELLEN LEWIS

Absolu (32-38, B-DD)

I find it a bit charming that as a young woman, my friends nicknamed me Lou. I am fairly sure it had more to do with the abbreviation of my last name rather than comparing me to Lucienne Faller, the inspiration for the French lingerie brand LOU. I like the idea that my youthful passion for all things French, my affinity for art and … Read More


SORRY – CONTEST IS OVER!

Retail Shops – Win $1000* of lingerie!
Win $1000 of Maison Lejaby lingerie - featured on Lingerie BriefsUS Retailers simply enter contest by sharing why you ‘Love Maison Lejaby’!
TWO stores will be chosen to win TOP PRIZES…
An existing Maison Lejaby customer AND a store who isn’t yet a customer will both be awarded $1000* worth of lingerie specially chosen for their store! PLUS the first 25 entries will receive a special gift!
Hurry…

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By ELLEN LEWIS

 Monique Lhuiller X Hanky Panky bridal lingerie Collection as featured on Lingerie Briefs

Last Spring, pre-covid, when I learned that Hanky Panky and Monique Lhuillier were collaborating on a lingerie bridal collection, I was more than ready to write the story. But clearly the timing was off. Now, as the world emerges from its cocoon, I am pleased to showcase this partnership between two like-minded souls. It’s a perfect marriage. Yes, the affair was postponed until Spring 21, but it … Read More


By ELLEN LEWIS

LiviRae Lingerie's Maxi Mahlon gown for plus sizes as featured on Lingerie Briefs

If you have ever had the privilege of chatting with the inimitable Molly Hopkins, co-owner with Cynthia Decker of LiviRae in Kennesaw, Georgia, you would understand why their store profile is so compelling. LiviRae is an extension of these two women, a cornucopia of creativity and caring. It is a lingerie haven for women sized 28-56, A-O cups. Both Molly and Cynthia are paragons of positivity with … Read More


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