by ELLEN LEWIS
We are thrilled to introduce our newest Spotlight Partner, Natori Lingerie. I have personally followed their journey throughout my career, inspired by their brand messaging. It represents many of the values to which we aspire at Lingerie Briefs: consistency, quality product, artistry and female empowerment. We are pleased to welcome them on board with this exposé on their new neutrals!
Natori’s best-selling bras are now available … Read More
By HOLLY JACKSON
When I was younger I thought that only women with larger cup sizes had lingerie issues. It must be so easy, I thought, when you could just walk into a lingerie store and buy anything on the rack! It wasn’t until I got older and developed a group of friends who had a wide variety of body types that I realized that petite women had just as … Read More
By ELLEN LEWIS
A few weeks ago, in a story that we published revealing results of an NPD bra purchasing study, one statistic took me somewhat by surprise: 45% of current bra purchases are sports bras.
The impact of wellness initiatives, the quest for personal comfort and the desire to keep life simple has had a major effect on the lingerie industry relegating the sports bra category to core status. … Read More
By ELLEN LEWIS
You might be asking yourself why I have posted a picture of my 2 year old P.J. Salvage slippers on the blog today. It’s really quite simple: They are one of my favorite things. They are so comfortable, so durable and so supportive; I actually fly them back and forth in my suitcase. These slides have traveled, inadvertently, to Starbucks, and to a dinner party (I did … Read More
By ELLEN LEWIS
In an era so focused on the earth, animals and their preservation are a message not easily ignored. It’s not only the disdain for hunting for pleasure; it’s about respect for all life. Slowly, the fashion industry has begun to hear the sirens of emerging consumer classes, youth driven and mad as hell. Diversity, sustainability, organic, vegan, simplicity are impacting design and purchasing power. But greater than … Read More
By ELLEN LEWIS
From almost the inception of Lingerie Briefs, we have been wrestling with how to integrate lingerie with other points of pleasure in a woman’s wardrobe and still stay on message. Last week, when I visited Monika Knutsson’s jewelry studio, I discovered a perfect option, The Gilded Lace™ Collection. Monika’s business resonates because she is a female entrepreneur; an artist who “transforms traditional discarded lace into modern heirloom … Read More
By ELLEN LEWIS
Imagine 3000 women at a symposium discussing how they shop for bras. The conversation might not be any different than the dialog we have all the time with our friends: Bra shopping is a conundrum. So, when my colleagues from NPD Group told me about their Bra Evolution initiative, I was intrigued.
NPD measures how consumers shop across all channels, sourcing data from both retailers and consumers … Read More