Briefs

By ELLEN LEWIS

Commando's Butter Collection of sustainable intimate apparel as featured on Lingerie Briefs

You might be old enough to remember how the iconic advertising campaign slogan “What Becomes a Legend Most” catapulted the esteemed Blackglama fur company into popular culture. Considering its subject matter, luxury fur and celebrity status, its emergence during the 1960’s Youthquake was almost counter-intuitive.  Their strategy still exists today, much more under the radar and minus the star power. After all, aspirational luxury never really escapes … Read More


By ELLEN LEWIS

Luxury Lingerie Rigby and Peller Boutique in NYC as featured on Lingerie BriefsIt was unexpected: my visit to the Rigby & Peller store in downtown NYC last week. I was in the market scoping our fall lingerie stories and spring 2020 highlights. My objective was to get an overview from Van de Velde’s Prima Donna, Marie Jo and Andres Sarda collections. I usually do this in the showroom, but this time, Michele Kearns, the recently appointed Senior Marketing Manager … Read More


By ELLEN LEWIS

I am hard pressed to admit that I only recently got on the Royce bandwagon. Royce is a family owned British brand who has specialized in the design and development of wire free bras since their inception in 1991.  I knew this, but what I didn’t quite get was how much the company’s DNA resonated with me, personally and professionally.

Designed specifically for women with a smaller frame, the adjustable racerback offers excellent comfort and support during exercise. The removable foam pads in the cups offer great shape but can easily be removed, leaving a pocket to hold a prosthesis if required. Racerback styles are great for smaller bust sizes as they anchor the bra closer to the body for support. The Flex Fit’s adjustable racerback will give you all the support but with added comfort.

As a teenager in the 1960’s, Phys … Read More


By ELLEN LEWIS

Wolford 3D Printed bras as seen on Lingerie Briefs

When I was in college around 1970, one of my friends switched his major from architecture to computer science. I didn’t get it. Computers were not part of the public lexicon until later in the decade. I saw my first cell phone in Hong Kong in the mid 80’s (even though the technology was invented in the 1940’s) when one of my vendors removed an arm long … Read More


True Blue ~ Lise Charmel

Matisse Cut Outs from the MOMA as seen on Lingerie Briefs

On my very first trip to France at the age of 18, I went to a Matisse exhibit at the Grand Palais and saw the painters Cut-Outs. Stunned by the symbiosis of simplicity and complexity revealed in this medium, I spent my paltry travel budget on a large poster of The Blue Nude. I was intrigued by the artist’s perfect application of shape to a space and realized the way … Read More


By HOLLY JACKSON

Teresa Arthur Photography as seen on Lingerie Briefs

I’ve been thinking a lot about big life changes lately. This isn’t surprising, since I’m moving across the country this week! Now that the chaos of packing up has mostly worn off, I’m finding myself excited about the upcoming autumn season and all of the new beginnings that come with it. As a result, it seems fitting that I’m writing about maternity bras this week, since they … Read More


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