By ELLEN LEWIS
Skin
In the past, I have interlaced swimwear impressions in the Intimate overview I post following the CurveNY show. But this market there seemed to be more brands showing beachwear warranting more discussion about the category. Swimwear is a natural segue from the lingerie channel: there are similarities in fabrics, fit, and now function. Swimwear is experiencing the same crossover effect as Intimate Apparel, not only … Read More
By ELLEN LEWIS
Only Hearts
Curve NY wrapped up last week and as I always do, I spent 3 solid days at the show. It was definitely more robust, with an interesting layout and meaningful seminars. I received healthy feedback. The mainstream brands dominated the venue showcasing their current product perspective. For my part, there was a definitive macro message: Comfort first and foremost: in bras, shapewear, panties, and particularly … Read More
By ELLEN LEWIS
Siren
I might be dating myself, but I still believe that building a brand requires three simple edicts: Slow and Easy, Stay in Your Lane and Superior Product Value. You can market the brand message in all the innovative channels available today, mainly social media saturation and that approach can work for a while. However, charisma fades if there’s no substance behind it. That takes time, focus … Read More
By ELLEN LEWIS
As I culled together this portfolio of lingerie bridal images, I started a search for fine art icons that were inspired by wedding scenes. Paintings from masters such as Marc Chagall, Edmund Blair Leighton, Grace Hartigan and Frank Salisbury beckoned. The history of art has long been inspired by brides and that was my intent as I prepared to integrate them into this blog. The concept of … Read More
By ELLEN LEWIS
I’ve been writing about the Skin Lingerie Brand almost as long as I have been publishing this blog. In 2011, I compared them to Savage Beauty, the Alexander McQueen retrospective at the Metropolitan Museum of Art. This was not because Skin, in its ode to simplicity is anything close to McQueen’s artistry, but rather because from their inception, the brand has stepped out of the box. In … Read More
By ELLEN LEWIS
When I started my career stint in Intimate Apparel 35 years ago, Cosabella was a new brand in the market. They made their mark rather quicklly with the Soire panty housed in a flat white mini pack. It was omnipresent at better retailers; a very cool point of sale statement. These simple mesh panties in a bastion of colors were a perfect calling card for this nascent … Read More
By ELLEN LEWIS
When it comes to bra reviews, here at Lingerie Briefs, we’re not big fans. Every woman’s body is unique so the fit issue remains partisan. One opinion never tells the entire story. On a personal level, having been a large busted woman from puberty, finding a bra that fits comfortably, supports and is fashionable has always been difficult. As time and gravity have hit home, some of … Read More