Briefs

By ELLEN LEWIS

Natural Robe and PJ collection from Ellipse Lingerie as featured on Lingerie Briefs

For me, though my mom has been gone for over 30 years, Mother’s Day remains a floral reminiscence. For as long as I can remember, on this holiday, I gave her a single yellow rose, her favorite. My mother loved gardens. After my parents sold our family home, she was always pilfering from mine: bouquets of tulips, daffodils, forsythia, peonies and of course my roses. After she … Read More


By ELLEN LEWIS

Lise Charmel Baisers d'ete silkk chemise featured on Lingerie Briefs

Recently, I finished reading the biography, Georgia, by Dawn Tripp. O’Keefe is one of my favorite artists and the story of her life resonates in the current feminine culture. In this book we witness her creative force evolve as she struggles to stay her ground in a male dominated world. Her paintings, particularly her floral studies, were never intended to be interpreted as a female expression but … Read More


by ELLEN LEWIS | Several weeks ago I was interviewed by Brandon Roe, publisher of The Fashion Consumer, a Podcast featuring experts from the fashion world offering fresh ideas and insights to better understand the ever-changing fashion consumer (www.FashionConsumer.com). Our discussion focused on the evolution of tastes and technology development that has caused fundamental shifts in the lingerie business. Brandon was interested in my perspective due to my … Read More


By ELLEN LEWIS

HAH Hot As Hell as featured on Lingerie Briefs

I’ve been wrestling with the concept of sustainability for months now. It’s somewhat of a conundrum for the Lingerie and Swimwear Industry. How do we reconcile the main objective of feel and fit friendly garments, softness as a mission, with the reality of the fabric technology required to accomplish this goal? There are solutions, but as Sharleen Ernster, the founder of the eco-friendly brand, We Are HAH Read More


By ELLEN LEWIS

Only Hearts Coucou Lola bodysuit on Lingerie Briefs

What is the meaning of exposure, a word with so many innuendos; it is almost as elusive as these images from the Coucou Lola collection from Only Hearts.  This pink melon interpretation is balletic, elusive, ephemeral and beautiful to see. But, to share them on social media, these artfully photographed photos had to be altered because of “exposure”.  Exposure is about education, not suppression. It is … Read More


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