All I can say is Whew! Louisa Bracq is back in our Spotlight highlighting their Spring 23 collections. The design vision (under the egis of Creative Director, Matthieu Bracq) is intense: inspired by unknown horizons, the burning sun, new dimensions, world exploration and the expanding universe. It is lingerie escapism.
Louisa Bracq’s 80+ year legacy is rooted in their exquisite embroideries. Developed in their family-owned French factory, they have used their innovative approach to embroidery … Read More
By ELLEN LEWIS
‘Fury to Live’ is Louisa Bracq’s Spring 2021 call to arms. Echoing the 1980’s NYC high-life, the brand looks back on the counterculture celebrities of that era and the high life they proffered for a generation rejecting the struggles of their own past. For women, it was the ongoing quest to define themselves. Louisa Bracq’s Camo collection, inspired by the fashion doyenne Diane von Furstenberg, is a direct reference to the … Read More
By ELLEN LEWIS
It was several years ago that I was first introduced to the Louisa Bracq brand at Curve New York. In a small booth they were assessing the North American market opportunity for their eponymous lingerie brand that launched in Europe in 2007. This family owned embroidery workshop, based in France, had been supplying exquisite embroideries to some of the best-known luxury lingerie brands since 1938. Recognized for their unique creative skills, the … Read More
By HOLLY JACKSON
I picked up embroidery as a serious hobby several years ago, so the minute I stepped into the Louisa Bracq booth at Curve I knew that I was experiencing this craft in a different way. Embroidery has always been a critical element of lingerie design, but the embroidery at the foundation of the Louisa Bracq brand is unique. It is the epicenter of their DNA. It is no surprise that Louisa Bracq’… Read More