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Living with breast cancer is hard and can sometimes feel lonely; however, support is literally a book away. Susan G. Komen Greater NYC and Wacoal have teamed up to give you the New York Times bestseller, “The Silver Lining: A Supportive and Insightful Guide to Breast Cancer” by Hollye Jacobs. This amazing and supportive book was created as additional support for women dealing with the disease, as well as, family Read More


Behind the scenes video from a recent photo shoot of some of the latest Autumn/Winter collections from Freya Lingerie, all featuring gorgeous designs and luxurious fabrics in up to a K cup.

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This glimmering lurex trimmed, mono- stretch tulle line, LOU’s Indomptable bra in midnight-blue, exudes elegance without sacrificing fit. B-E cups in the demi cup, as well as B-F cups in the full cup.… Read More


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Having lived a good part of my young adult life on the south shore beaches of Long Island, NY  I was pretty familiar with the particular fashion life style of the surfing obsessed.   It’s all about utility, function and comfort and of course the bikini reigns. But the most interesting focus for me was the rash guard.  It’s presence in this market goes way beyond its original purpose: protection. It … Read More


A Sapphire Bliss Wedding

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Simple, sophisticated and modern, the Sapphire Bliss collection first caught my eye at Curve. These bridal intimates are a reflection of creative etiquette honed from a very young age. Stephanie Chen’s design passion has been part of her world since a young child. Now she brings her style to the lingerie market made entirely in New York.

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It’s October and Wacoal believes strongly in the fight to end breast cancer. Our initiative, in conjunction with Susan G. Komen®, is to help women feel sexy and sophisticated while helping to empower the cure. With any purchase of an Embrace Lace bra during October, Wacoal will donate $2 to Susan G. Komen®. Our gift with an $80 purchase of any Embrace Lace style is a silver plated awareness bangle. … Read More


By Ali Cudby

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The other day I was talking to a lingerie retailer who was unhappy with the take-home pay her business was generating. She wanted her store to throw off more money. Knowing my success boosting lingerie businesses for clients, she solicited some advice.

I asked what she might do to generate income, and her responses were pretty standard…

  • Have a sale
  • Advertise the store
  • Be more active on
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