The color canyon rose is a ‘WOW” success story in the Fit Fully Yours Elise collection. Now, this rich, delightful hue will be launched on the best-selling Serena bra and panty arriving in May. This gorgeous shade has been lauded by retailers for its shape enhancing effect and retailers say fans are eagerly waiting to add this color to their lingerie wardrobe. The Fit Fully Yours brand is extremely popular … Read More
This May Lise Charmel will launch the Feerie Florale Collection, a 17-piece lingerie assortment defined by its nod to the bohemian floral patterns popular in the 60’s and 70’s. A medley of summer flowers printed on stretch tulle and light weight viscose combines with an exclusive leavers lace and embroidery design that expertly mirrors the print. It is Lise Charmel’s incredible skill at merging all these intimate details into functional … Read More
Soft, sensual and new for Spring, Montelle’s Wanderlust collection will transport you to calming innerpeace and tranquility. The soothing silvery-blue ‘Heaven’ palette sets the tone for these sheer, supportive designs that are rich with lustrous lace and romantic rose detailing.
Wanderlust Wire-Free Bra
A Montelle best-seller, the Wire-Free Bra has been reimagined in this eretheral blue for the new Wanderlust collection. 
Beautiful, stretch glass yarn lace with romantic rose motif … Read More
With vacation season on the horizon, Panache has introduced three new swimwear collections for the Spring/Summer 2022 season! These new fashion groups are certain to make a splash while offering ultimate fit and support. Let’s dive in!
For a flattering, plunging look, Onyx Chic (above) is a must-have! A truly glamorous collection that doesn’t compromise on fit or support, Panache’s new launch offers both a plunge swimsuit and plunge bikini … Read More
This season, Maison Lejaby combines pink, the universal color of love with touches of yellow infusing romance and optimism into three collections of contemporary intimates. True to its brand genealogy, Nufit Flou, Sunflower and Sin stand out for their modernity, feminine details and artful sensuality. Constructed in the highest quality European materials, each group is engineered to address a range of shapes and sizes. Combined together, they present a … Read More
The latest addition to b.wow’d is a must-have wire free bra that is an instant add to cart for spring.
The NEW b.wow’d Wire Free Bra by b.tempt’d is everything a bra should be — versatile, comfy and chic — all without the underwire!
This style features a scalloped neckline that you’ll want to show off, along with removable foam pads that provide shaping and modesty. The straps can be … Read More
Parfait Lingerie’s colorful bralettes, bras, bustiers and bodysuits are designed to be SEEN this season!
Forever in Blue Jeans
“We’d do okay, forever in blue jeans.” -Neil Diamond
Dalis Wirefree Bralette
Blue jeans have been a wardrobe staple for women for what now seems like forever. Every woman has her go-to favorite pair of blue jeans that fit like a dream. Our inclusive sized lingerie collection is designed to fit … Read More