By BECKY YEE
It’s December and the holidays are in full swing. It’s that perennial time of reflection as the year winds to a close. Sure, covid has made life challenging and money may be tight for many people. You don’t have to give large gifts. It’s about being thoughtful. It’s about giving thanks, giving love, and giving yourself self-love. A great way to do that is gifting yourself lingerie. … Read More
Natori
In this Lingerie Pictorial we praise Eros, the winged warrior of love. After a tumultuous year of isolation and discord, we celebrate life with these images of a woman in all her sumptuous beauty. Passionate about her future and flush with desire she is a little bit naughty and just enough nice. The world is reopening, and a unique new energy has begun to surface as brands seek a … Read More
Photographed by STEPHANIE HYNES
On Gossamer
Last Fall, as the Pandemic was rounding its 3rd quarter of consumer chaos, Stephanie and I decided that it might be nice to offer the brands a New Years editorial, our treat. Response was positive, but access to samples presented a challenge. We were ok with this as the market message of “Back to Basics” was clear. We could really use whatever was … Read More
By ELLEN LEWIS
Kate
In early March as the world shut down, we, at Lingerie Briefs, decided to reach out to the Intimate Apparel market and create a Lingerie Portfolio for any brand choosing to participate. On May 27th and June 4th, we published a two-part photo series that included 26 companies. Without the accoutrements of a traditional shoot, Stephanie Hynes shot the selected styles in her … Read More
Clo Intimo
I have had multiple conversations with specialty stores during this time during the Coronavirus lock-down. The out of the box initiatives they have launched to ignite their businesses are inspiring. The ability to rethink how to move forward has impacted us all. Attitudes are changing. New perspectives are emerging. This is exactly what we have tried to achieve with our two part ‘Still Life’ Lingerie Editorial. Stephanie Hynes, … Read More
Samantha Chang
As an on-line platform, even though we at Lingerie Briefs are also experiencing the ramifications of this unprecedented situation, we have been lucky to have increased our readership. We wanted to offer the brands this outlet as they navigate through this inconceivable time warp in business. 26 brands responded to our offer. As a result, we are splitting this editorial into 2 parts, today and next Wednesday, June … Read More
By ELLEN LEWIS
Le Mystere
At the beginning of the last decade, when we launched Lingerie Briefs, the shapewear business was having a moment. Powered by the Spanx craze, a concept of control without the infrastructure of a girdle, shapewear began to appear everywhere in the market. The plethora of companies responding to the Spanx phenomenon was overwhelming. I remember one Curve show where it seemed as if half the … Read More