By ELLEN LEWIS
Josie Natori launched her eponymous brand 45 years ago, just six years before I entered the Lingerie market. Even then, the Natori collections had already staked a claim in the Intimate Apparel business. The reason is simple. It is beautifully executed, uniquely designed, always original, an ode to feminine comfort, elegant and glamourous. The concept of lifestyle dressing is rooted in Natori’s creative ethos. Intimates, sleepwear, loungewear, … Read More
Chantelle’s Norah collection continues to expand adding two new solution styles to this family of bestselling bras. Combined, the Molded Front Closure, and the Strapless silhouette, bring the Norah tally to five. Characterized by Norah’s signature buttery soft lace band, both of these bras encapsulate the Chantelle brand’s definition of luxury: comfort, function, and quality.
The Molded Front Closure bra is a welcome asset in a curvy woman’s lingerie wardrobe. … Read More
By ELLEN LEWIS
Evelyn & Bobbie, my best bra friend particularly through the pandemic, has done it again. With the launch of Evelyn, the 3rd and newest iteration of their revolutionary bralette construction, they have hit another retail bullseye. Of course, I have tried it. I am a huge fan of the Defy and Beyond styles.
All of Evelyn & Bobbie’s bras are created with a FULLY Patented … Read More
Shadowline’s Director of Sales, Laurie Fisher recently shared how pleasantly surprised she was with the increased volume of SLIP orders she took at the Curve Lingerie Show in NY! “I was told by a number of buyers that slips are trending again in a big way. Not only for mature, traditional customers but for young women too”!
Back ‘in the day’ women wouldn’t dream of not donning the essential … Read More
For years, Montelle’s extremely comfortable Wire Free T-Shirt Bra (#9317) has been a bestseller and the great news is, new colors are continually being added! It’s become THE bra customers come back to again and again! This style provides all the body-hugging support you need with ultra-soft microfiber over soft, wireless molded cup that adds a little shaping. This gorgeous new fashion hue ‘Riviera’ is the latest addition with more … Read More
By ELLEN LEWIS
When I saw this Tarot card print on the Aubade X Camille Lacourt men’s boxers at Curve, it conjured up the confluence of events that led me to meet my husband, Gerard, 46 years ago. On a return trip from Philadelphia, one day earlier than planned, we sat together on the train. I noticed him and he noticed the Tarot books I was carrying. I was 25 … Read More
Wacoal’s charming Soft Sense Collection in lace, includes an underwire bra, hipster, and a new bralette that are all so pretty and comfortable you’ll want to wear them every day.
The Soft Sense Bralette is the latest addition to the collection. Designed for D/DD cup capacity, this bralette means fuller busted women don’t have to sacrifice comfort for a pretty look. It’s available in sizes S-2XL.
There is no denying … Read More