Partner Spotlight

On Gossamer Cabana Cotton boyshort and longline bra as featured on Lingerie Briefs

Who Wears Short Shorts? On Gossamer Answers the Call with the addition of the cotton seamless boyshort to the Cabana Cotton Collection.  We’ve been heralding the virtues of this easy assortment of comfortable essentials since 2019. Just like the other Cabana Cotton styles, this silhouette has already garnered kudos from an array of women focused on sleek, soft, effortless underwear with a modern attitude. The supportive knit band … Read More



Calida Men's collection Spring Summer 2023 as featured on Lingerie Briefs

When it comes to recognizing the evolving state of the men’s underwear business, CALIDA is in a league of its own. The Spring/ Summer 2023 collection mirrors the entire CALIDA mission; a “desire for environmental and social diversity at every level.” The brand, known as a sustainability pioneer, extends its roll out of newly certified products.

Calida Men's collection Spring Summer 2023 as featured on Lingerie Briefs

As CALIDA’s Cradle to Cradle Certified® product range continues its expansion, the infusion of … Read More


Empreinte Agathe Collection - new in black featured on Lingerie Briefs

Empreinte’s Agathe collection, with its combined vintage and contemporary vibes, illustrates the key trend of mixing styles. Here, the richness of ‘traditional’ guipure lace mingles with the lightness of a trompe l’oeil pleated effect. This exclusive and original contrast in design creates lingerie which appeals to all women. Softness, effects with materials and crafted details are the distinguishing features of this high-quality range that includes two bra styles and … Read More


Panache Tango 21st Birthday collection - Sunset Balconnet & Brief featured on Lingerie BriefsThe iconic Tango style was created by Panache 21 years ago. This top selling bra (up to a K-cup) has become more popular with every passing year!

To celebrate this special birthday, Panach has created limited edition 21st birthday colourways! These new shades put a luxurious twist on our typical fashion shades, by featuring two toned embroidery and contrasting hues that gives a show stopping look – perfect for … Read More


ANTIGEL by the Lise Charmel Group Stricto Sensuelle Collection as featured on Lingerie Briefs

It’s all about attitude and Lise Charmel’s ANTIGEL brand knows how to flaunt it! This month, ANTIGEL presents the brand’s fresh, seductive perspective with new color and shape additions to the iconic ‘Stricto Sensuelle’ Collection. This 20-piece assortment of 8 bras, 6 panties and 6 sleep pieces is now available in a brilliant red tone infusing a joyous energy into this bestselling intimate’s group. ‘Stricto Sensuelle’ is designed with … Read More


New Essentials Bralette and High Waist Brief from Anita featured on Lingerie BriefsThe new Essentials Collection from Anita Since 1886 is a beautiful assortment of super comfortable, everyday lingerie.

Essentials Bralette from Anita in berry featured on Lingerie BriefsEssentials Bralette from Anita in berry featured on Lingerie BriefsThe Anita Essentials Bralette (#5400) is a perfect combination of comfort and style. This casual, molded cup bralette with its floral lace look and a delicate silk band with bow, is sure to create a beautiful shape. Ideal to wear anytime at work, home or a night on the town, this lacy wire-free … Read More


By ELLEN LEWIS

Natori pajamas as featured on Lingerie Briefs

Josie Natori launched her eponymous brand 45 years ago, just six years before I entered the Lingerie market. Even then, the Natori collections had already staked a claim in the Intimate Apparel business. The reason is simple. It is beautifully executed, uniquely designed, always original, an ode to feminine comfort, elegant and glamourous. The concept of lifestyle dressing is rooted in Natori’s creative ethos. Intimates, sleepwear, loungewear, … Read More


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