With the leaves changing and the weather getting cooler, we know you’ll be reaching for your comfiest and coziest items. The Comfort Intended Collection by b.tempt’d is made with you in mind, which means it’s stylish yet comfortable for all-day, every day wear. Whether you’re lounging on the couch or doing some early holiday shopping, this collection will make you feel at ease.
The Comfort Intended T-Shirt Bra is an … Read More
Second Skin Uplift is a sexy, everyday t-shirt bra paired with the perfect amount of uplift and support. Capitalizing on the comfort first, fit flexible nature of Le Mystere’s best-selling Second Skin collection, their signature, light as air voile microfiber knit with a high content of spandex was used for 2-way stretch and comfort. Average fit contour cups are made from super soft foam with a micro-denier liner. 
A … Read More
Once again Elomi Lingerie steps up to the plate with Kelsey, a new bra innovation that is destined to be a home run for the brand. Launching for A/W 21, this is a sport inspired bralette combined with the fit and function of the bestselling Matilda bra. The lacy crop top design encases the Matilda plunge underwire framework, simultaneously ensuring outstanding lift with trend right fashion appeal. The … Read More
So many fuller-busted ladies absolutely adore the J-hook closure on the original Panache Sport bras that allows to transform these bras into a racerback, providing more uplift and support. Panache has listened to this feedback and created not one, but two new sports bras that feature a permanent racerback! This new racerback design is now available in a Wired and Wire Free style.
The Wired High Impact Sport Bra with … Read More
The Elevated Allure Underwire Bra you love just got a wire-free update!
The NEW Elevated Allure Wire Free Bra by Wacoal lifts your bustline up to 1” while the band contours to your body so it never pinches or restrains. Basically, all the lift with none of the wires.
This style features lightweight yet powerful cups to provide lift, a bonded neckline for a sleek look under your clothes and … Read More
This gorgeous Smart Rose neutral tone is now available for AW21 on two of Anita’s popular sports bras; the ISPO winning Extreme Control Plus Sports Bra and the Light & Firm Sports Bra!
The ISPO Award is the top seal of quality in the sports industry and Anita’s Extreme Control Plus (5567) was a recent winner! Designed and developed up to a K cup, this sports bra is very … Read More
In the ever-evolving journey of Chantelle’s Norah collection, this month the new wirefree version is front and center. Designed in a buttery soft knit that provides a smoothing effect without compromising lift, the Norah wirefree bra is an excellent example of the brand’s expertise in hybrid bra construction. What makes this bra so special is the combination of full and seamed support with seamless and wirefree comfort. Molded stretch … Read More